JOICO Colorful Anti-Fade Shampoo | Various Sizes

Gentle Cleansing to Help Protect Colour Vibrancy

Gently cleanses colour-treated hair while helping maintain vibrancy and reduce premature colour fade. Designed to preserve the look of salon colour between services, it removes impurities while leaving hair feeling soft, smooth and beautifully shiny.

• Formulated specifically for colour-treated hair
• Helps protect against premature colour fade
• Supports longer-lasting colour vibrancy
• Gently removes impurities and excess oils
• Helps maintain softness and manageability
• Enhances healthy-looking shine
• Leaves hair feeling clean without a stripped feeling
• Ideal for maintaining colour between salon services
• Complements the Joico Colorful haircare range

Directions: Apply to wet hair and massage into a lather through the scalp and lengths. Rinse thoroughly and repeat if required. Follow with Joico Colorful Anti-Fade Conditioner.