JOICO Color Intensity Semi-Permanent Metallic | 118ml, Various Colours

Bold Metallic Colour with High-Impact Shine

Delivers vibrant, fashion-forward colour with a reflective metallic finish. Designed for creative salon colour services, the direct-dye formula allows colourists to customise, intensify and refresh metallic tones without the commitment of permanent colour.

• Semi-permanent direct-dye hair colour
• Creates bold metallic tones with reflective shine
• Ideal for creative and fashion colour services
• Delivers vibrant, high-impact colour results
• Can be used to refresh existing metallic colour
• Suitable for customised colour placement and creative techniques
• No developer required
• Best results are achieved on pre-lightened hair
• Gradually fades with shampooing
• For professional use only

Directions: Apply directly to clean, dry hair without mixing with developer. Distribute evenly through the desired sections and process according to Joico's recommended Color Intensity protocol. Rinse thoroughly with cool water until the water runs clear.