JOICO Blonde Life Brightening Shampoo | Various Sizes

Cleansing for Brighter, Healthier-Looking Blondes

Gently cleanses blonde, highlighted and lightened hair while helping maintain brightness, softness and luminous shine. Designed with the needs of delicate blonde hair in mind, it removes impurities while nourishing and strengthening strands without stripping essential moisture.

• Helps maintain brightness and luminosity
• Removes impurities without a stripped feeling
• Nourishes and strengthens fragile blonde strands
• Helps protect against environmental stressors
• Enhances softness and healthy-looking shine
• Ideal for blonde, highlighted and pre-lightened hair
• Sulphate-free formula

Directions: Apply to wet hair and massage into a lather through the scalp and lengths. Rinse thoroughly and repeat if required. Follow with Joico Blonde Life Brightening Conditioner.