For platinum perfection and blonde that boldly shines
This powerful toning shampoo is formulated to eliminate strong yellow, gold, and brassy tones in natural, pre-lightened, and grey hair. With an intense tone factor of 8/10, concentrated blue-violet pigments deposit cool, silver-platinum reflects for a crisp, clean blonde finish. It also delivers nourishment and protection, helping to maintain hair health while enhancing vibrancy. Ideal for those who love an ultra-cool tone with a high-performance cleanse.
Neutralises strong brassy and golden tones
Delivers intense platinum and silver reflects
Ideal for natural blonde, pre-lightened, or grey hair
Infused with Vitamin B5 for hydration and shine
Enriched with a vegan complex of Coconut Oil, Aloe Vera, Hydrolysed Rice Protein, and Pear Extract
Directions: Apply to wet hair and work into a rich lather. Leave in for 1–5 minutes depending on desired tone intensity, then rinse thoroughly. Use 1–2 times per week or as needed for toning maintenance.
