One solution, double the service – convert any permanent colour into tone-on-tone.
Converter is a professional-only innovation that transforms any permanent hair colour into a tone-on-tone formula, giving salons ultimate flexibility without the need for duplicate stock. Ideal for clients seeking gentler colour results, Converter allows you to offer demi-permanent colour services using your existing permanent shades. It also creates a seamless pathway for clients moving between tone-on-tone and permanent colouring, all within the same colour range.
Converts any permanent colour into a tone-on-tone formula
Reduces the need to stock separate demi-permanent ranges
Covers over 50% grey with soft, natural-looking results
Perfect for clients wanting less commitment or gentler colouring
Quick processing time – just 20–25 minutes
Directions: Mix Converter with any permanent colour in place of traditional developer, following the same mixing ratio. Apply to dry hair and process for 20–25 minutes. Rinse thoroughly, then shampoo and condition as usual.
