My Color 100ml

My Color is Alter Ego Italy’s professional permanent hair colour system designed to deliver precise, consistent colour results with a strong focus on cosmetic hair quality. The system combines advanced colour pigments with conditioning ingredients to achieve vibrant tones, reliable coverage and long-lasting results across a wide range of salon services.

My Color is developed for professional colourists who prioritise accuracy, control and hair condition during colour services. It is well suited to salons performing everything from grey coverage and root retouching to tonal work and colour corrections, where predictable results and refined tone direction are essential.

My Color is designed to deliver clean, even colour results with strong tonal accuracy and shine. The system supports predictable outcomes across different hair types, making it a reliable choice for both everyday salon work and more technical colour services.

The formula includes conditioning elements that help maintain the hair fibre throughout the colouring process. This supports improved softness, shine and overall manageability after the service, allowing colourists to achieve strong colour results while preserving the cosmetic quality of the hair.

Yes. My Color is formulated to deliver reliable grey coverage with even, natural-looking results. The system supports both full coverage services and softer blending techniques, depending on the formulation and shade selection used.

My Color is positioned as a balance between technical precision and cosmetic performance. The system is designed to deliver clean, true-to-tone results with controlled reflect, while maintaining shine and manageability. Its formulation focuses on achieving consistent colour outcomes without compromising the look and feel of the hair.

My Color offers controlled lift depending on the shade family and developer used, making it suitable for both deposit and lift services. This allows colourists to perform a wide range of applications, from subtle tonal changes to lighter colour transformations.

Yes. My Color is a versatile system that can be used across a broad range of salon applications, including grey coverage, global colouring, tonal refresh, and corrective work. Its consistency and tone reliability make it adaptable to different client needs and colour goals.