Alter Ego Italy Blondego Alter Ego Italy Blondego

Alter Ego Italy Blondego

Filter

    Welcome to the ultimate blonde range, Blondego covers natural, bleached, highlighted, grey or coloured blondes. If you're looking for precision, control, and colour purity, this range is transformative. 

    The range is formulated to balance performance and hair health, with conditioning elements and nutrient-rich ingredients embedded in several lighteners and toners

    Want help on incorporating Blondego into your salon? Chat with our team today!

    15 products
    ALTER EGO
    ALTER EGO ITALY Coactivator Emulsion | 1000ml, Various Colours
    ALTER EGO
    ALTER EGO ITALY Blondego Pure Toner | 60ml, Various Colours
    ALTER EGO
    ALTER EGO ITALY BLONDEGO ULTRA 9 LIGHTENER 500G
    ALTER EGO
    ALTER EGO ITALY BLONDEGO GENTLE PROTECTIVE LIGHTENER 500G
    ALTER EGO
    ALTER EGO ITALY BLONDEGO PURE LIGHT BLUE POWDER 500G
    ALTER EGO
    ALTER EGO ITALY BLONDEGO PURE LIGHT CREAM 500G
    ALTER EGO
    ALTER EGO Blondego Pure Toner No Lift | 60ml, Various Colours
    ALTER EGO
    ALTER EGO ITALY BLONDEGO TOTAL BLONDE ACTIVATOR 500ML
    ALTER EGO
    ALTER EGO ITALY Blondego Pure Diamond Lift | 60ml, Various Colours
    ALTER EGO
    ALTER EGO ITALY Be Blonde Pastel Toner | 60ml, Various Colours
    ALTER EGO
    ALTER EGO ITALY Coactivator Emulsion 150ml | Various Strengths
    ALTER EGO
    ALTER EGO ITALY BLONDEGO GENTLE PROTECTIVE LIGHTENER 100G
    ALTER EGO
    ALTER EGO ITALY BLONDEGO ULTRA 9 LIGHTENER 100G
    ALTER EGO
    ALTER EGO ITALY BLONDEGO PURE LIGHT BLUE POWDER 100G
    ALTER EGO
    ALTER EGO ITALY BLONDEGO BALAYAGE CLAY LIGHTENER 450G

    Discover Blondego

    Blondego is Alter Ego Italy’s professional lightening and toning system designed specifically for blonde services. The range includes lighteners, toners, activators and maintenance products that work together to lift, neutralise and refine blonde hair while maintaining shine and cosmetic quality.

    Blondego is perfect if you’re looking for reliable and consistent results in blonde services (think full blonding, highlights, balayage and colour correction). The system allows you to create customised blonde results, from soft beige and caramel tones to icy platinum shades.

    Blondego formulas use advanced technologies designed to improve performance and protect the hair during lightening services. Key technologies include:

    • Pro-Light System to support controlled and effective lifting
    • PuremPigment Technology for clean, precise tonal results
    • Inca Oil to help maintain softness, shine and manageability during the service

    Depending on the product and technique used, Blondego lighteners can lift hair up to 9 levels, allowing you to achieve bright blonde results while maintaining control and hair condition.

    Absolutely! Blondego includes dedicated products designed for freehand techniques such as balayage. These formulas are designed to stay in place during application and allow you to create soft, natural lightening effects.

    Blondego offers different toning options depending on the service:

    • Pure Toners refine and neutralise blonde tones after lightening
    • Pastel Toners create soft fashion tones such as lilac, denim or pink hues
    • No-Lift Toners deposit tone without additional lightening, making them ideal for refreshing or correcting existing blonde shades

    Blondego formulas are designed with conditioning ingredients and advanced technology to support hair structure during lightening. These ingredients help maintain softness, shine and manageability while the hair is being lifted.

    Yes. Blondego products can be used on both natural and previously coloured hair. As with any lightening service, the final result will depend on the starting level and the hair’s condition, so professional assessment is recommended before application.

    The Blondego system speaks for itself. It's designed to give you greater control, predictable lifting and clean tonal results across all blonde services. The range works together to create customised blondes while helping maintain shine, softness and cosmetic quality of the hair.

    Key formula features include:

    • Up to 9 levels of lift depending on the chosen lightener and developer
    • Pro-Light System technology to support controlled, even lightening
    • Pure Pigment Technology for clean tonal results and precise neutralisation
    • Inca Oil to help maintain shine and manageability during the lightening process
    • Multiple lightening formats including powder lightener, cream lightener and balayage clay
    • Dedicated toning system with pure toners, pastel toners and no-lift toners
    • Flexible blonding services suitable for foils, full blonding, balayage and colour correction

    So, what are you waiting for? Contact us to find out more about Blondego.