{"product_id":"pure-evolve-plex-lightening-powder-9-levels-blue-bleach-500g","title":"PURE EVOLVE PLEX LIGHTENING POWDER 9+ LEVELS BLUE BLEACH 500G","description":"\u003cp data-pm-slice=\"1 3 []\"\u003e\u003cstrong\u003eHigh-Performance Lift with Built-In Bond Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePURE Evolve Plex Lightening Powder is a fast-acting blue powder lightener designed to achieve powerful, clean blonde results while helping protect the integrity of the hair throughout the lightening process. Featuring Evolve Plex Protecting Bond Multiplier technology, the formula helps shield and reinforce the internal hair structure while providing controlled, progressive lift for cooler, clearer blonde results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProvides up to 9 levels of fast-acting lift\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEvolve Plex Protecting Bond Multiplier helps protect the hair structure during lightening\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps shield and reinforce the internal structure of the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlue powder assists with neutralising unwanted yellow tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGradual lightening action supports even, clean colour results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types and a variety of professional lightening services\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":67675319304436,"sku":"PUR04-004","price":55.35,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/PUR04-004.png?v=1790899806","url":"https:\/\/salonhaircare.com.au\/products\/pure-evolve-plex-lightening-powder-9-levels-blue-bleach-500g","provider":"Salon Hair Care","version":"1.0","type":"link"}