{"product_id":"pure-demi-activator-950ml-various-colours","title":"PURE Demi Activator 950ml | Various Colours","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eDedicated Activator for Smooth, Reliable Demi-Permanent Colour\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFormulated to work with compatible PURE demi-permanent colour systems, supporting controlled colour development and consistent tonal results. Its creamy consistency allows for smooth mixing and easy application, helping colourists achieve even saturation, beautiful tone and shine across a variety of demi-permanent colour services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for use with compatible PURE demi-permanent colour\u003c\/li\u003e\n\u003cli\u003eSupports consistent, controlled colour development\u003c\/li\u003e\n\u003cli\u003eCreamy consistency for easy mixing and application\u003c\/li\u003e\n\u003cli\u003eHelps achieve even colour saturation\u003c\/li\u003e\n\u003cli\u003eIdeal for toning, colour refreshing and grey blending\u003c\/li\u003e\n\u003cli\u003eSupports rich, luminous demi-permanent colour results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PURE","offers":[{"title":"1 \/ 950ML","offer_id":49251373908212,"sku":"PUR07-011","price":16.95,"currency_code":"AUD","in_stock":true},{"title":"0 \/ 950ML","offer_id":49251377676532,"sku":"PUR07-010","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/PUR07-011.png?v=1787622167","url":"https:\/\/salonhaircare.com.au\/products\/pure-demi-activator-950ml-various-colours","provider":"Salon Hair Care","version":"1.0","type":"link"}