{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-pv1-various-sizes","title":"PAUL MITCHELL Platinum Blonde Violet Shampoo (Pv1) | Various Sizes","description":"\u003cp data-start=\"0\" data-end=\"60\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"0\" data-end=\"60\"\u003eNeutralise Brassiness While Gently Cleansing Blonde Hair\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"62\" data-end=\"550\"\u003ePaul Mitchell Platinum Blonde Violet Shampoo is a violet-tinted shampoo formulated to brighten blonde, silver, grey and white hair while gently cleansing away impurities. Designed to neutralise unwanted yellow and brassy tones, it helps maintain cooler, brighter colour between salon visits while conditioning ingredients soften the hair and enhance shine. Gentle enough for regular use, it leaves hair looking vibrant, refreshed and more manageable. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"552\" data-end=\"917\"\u003e\n\u003cli data-section-id=\"en4f03\" data-start=\"552\" data-end=\"618\"\u003eViolet pigments help neutralise unwanted yellow and brassy tones\u003c\/li\u003e\n\u003cli data-section-id=\"1tydqcc\" data-start=\"619\" data-end=\"666\"\u003eBrightens blonde, silver, grey and white hair\u003c\/li\u003e\n\u003cli data-section-id=\"onsn0b\" data-start=\"667\" data-end=\"711\"\u003eGently cleanses without stripping moisture\u003c\/li\u003e\n\u003cli data-section-id=\"q9njy3\" data-start=\"712\" data-end=\"770\"\u003eConditioning ingredients help soften and smooth the hair\u003c\/li\u003e\n\u003cli data-section-id=\"18dmlpm\" data-start=\"771\" data-end=\"825\"\u003eEnhances shine for a brighter, cooler-looking finish\u003c\/li\u003e\n\u003cli data-section-id=\"108nrnv\" data-start=\"826\" data-end=\"917\"\u003eSuitable for natural and colour-treated blonde hair \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"919\" data-end=\"1170\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"919\" data-end=\"934\"\u003eDirections:\u003c\/strong\u003e Massage into wet hair and leave on for 1 to 5 minutes, depending on the level of toning desired. Rinse thoroughly. Repeat if needed and follow with Paul Mitchell Platinum Blonde Violet Conditioner.\u003c\/p\u003e","brand":"PAUL MITCHELL","offers":[{"title":"300ML","offer_id":48862288937204,"sku":"PAU00-060-V1","price":18.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/PAU00-060-V1.png?v=1784853588","url":"https:\/\/salonhaircare.com.au\/products\/paul-mitchell-platinum-blonde-violet-shampoo-pv1-various-sizes","provider":"Salon Hair Care","version":"1.0","type":"link"}