{"product_id":"alter-ego-italy-keep-it-glossy-pre-shampoo-480ml","title":"ALTER EGO ITALY KEEP IT GLOSSY PRE SHAMPOO 480ML","description":"\u003cp data-section-id=\"h3o75k\" data-start=\"0\" data-end=\"63\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"4\" data-end=\"63\"\u003ePrepare Hair for Enhanced Shine and Even Colour Results\u003c\/strong\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"65\" data-end=\"601\"\u003eKeep It Glossy Prep Shampoo is a salon preparation shampoo designed to create the ideal foundation for Alter Ego Italy Keep It Glossy and other in-salon technical services. Its deep-cleansing formula removes impurities and product build-up from the scalp and hair fibre while helping to optimise colour uptake for more even, vibrant and glossy results. Enriched with a blend of amino acids and plant proteins, it leaves the hair feeling smooth, nourished and ready for the next step of the service. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-start=\"603\" data-end=\"1043\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"1fc33em\" data-start=\"603\" data-end=\"682\"\u003eSpecifically formulated to prepare hair for Keep It Glossy technical services\u003c\/li\u003e\n\u003cli data-section-id=\"1ou9z4l\" data-start=\"683\" data-end=\"747\"\u003eRemoves impurities and product build-up for an even foundation\u003c\/li\u003e\n\u003cli data-section-id=\"ujn0qc\" data-start=\"748\" data-end=\"803\"\u003eHelps optimise colour absorption and reflective shine\u003c\/li\u003e\n\u003cli data-section-id=\"873dvt\" data-start=\"804\" data-end=\"876\"\u003eEnriched with amino acids and plant proteins to support the hair fibre\u003c\/li\u003e\n\u003cli data-section-id=\"153dboq\" data-start=\"877\" data-end=\"949\"\u003eLeaves hair feeling smooth, nourished and ready for colour application\u003c\/li\u003e\n\u003cli data-section-id=\"1obhem\" data-start=\"950\" data-end=\"1043\" data-is-last-node=\"\"\u003epH 7.5 formula with 90% naturally derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":48862268915956,"sku":"ALT00-356","price":26.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT00-356.png?v=1784607952","url":"https:\/\/salonhaircare.com.au\/products\/alter-ego-italy-keep-it-glossy-pre-shampoo-480ml","provider":"Salon Hair Care","version":"1.0","type":"link"}