{"title":"Stylego","description":"","products":[{"product_id":"alter-ego-italy-stylego-hi-t-security-300ml","title":"ALTER EGO ITALY STYLEGO HI-T SECURITY SPRAY 300ML","description":"\u003cp data-start=\"0\" data-end=\"51\"\u003e\u003cstrong\u003eThermal protection with a clean, weightless finish\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"53\" data-end=\"428\"\u003eHI-T Security Spray is designed to protect the hair during blow-drying, straightening, and hot tool styling. Its lightweight formula helps shield the fibre from high temperatures while maintaining softness, manageability, and natural movement. Ideal for salon finishing or as a prep step before heat styling services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"432\" data-end=\"505\"\u003eHelps protect against heat damage from dryers, irons, and styling tools\u003c\/li\u003e\n\u003cli data-start=\"508\" data-end=\"558\"\u003eSupports smoother, more polished styling results\u003c\/li\u003e\n\u003cli data-start=\"561\" data-end=\"601\"\u003eLightweight hold with no heavy residue\u003c\/li\u003e\n\u003cli data-start=\"604\" data-end=\"646\"\u003eEnhances manageability and reduces frizz\u003c\/li\u003e\n\u003cli data-start=\"649\" data-end=\"710\"\u003eSuitable for all hair types, especially frequent heat users\u003c\/li\u003e\n\u003cli data-start=\"649\" data-end=\"710\"\u003eProtection up to 230°C\u003c\/li\u003e\n\u003cli data-start=\"649\" data-end=\"710\"\u003e3\/4 Shine, 0\/4 volume, 0\/4 Hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eSpray on damp before using a hair dryer or on dry hair before using hot tools.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47642836762868,"sku":"ALT03-184","price":24.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-184.png?v=1770870502"},{"product_id":"alter-ego-italy-stylego-weather-control-150ml","title":"ALTER EGO ITALY STYLEGO WEATHER CONTROL SPRAY 150ML","description":"\u003cp data-start=\"0\" data-end=\"56\"\u003e\u003cstrong\u003eHumidity-resistant hold with flexible control and shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"58\" data-end=\"447\"\u003eWeather Control Spray is engineered to shield styled hair from humidity and environmental stressors while maintaining natural movement. Its advanced formulation provides weather-defying control and light support, helping hairstyles stay in place without stiffness or stickiness, perfect for client blow-dries and long-lasting finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"451\" data-end=\"519\"\u003eHelps prevent frizz and flyaways in humid or changeable conditions\u003c\/li\u003e\n\u003cli data-start=\"522\" data-end=\"572\"\u003eDelivers flexible, brushable hold without crunch\u003c\/li\u003e\n\u003cli data-start=\"575\" data-end=\"606\"\u003eEnhances shine and smoothness\u003c\/li\u003e\n\u003cli data-start=\"609\" data-end=\"654\"\u003eWeightless feel suitable for all hair types\u003c\/li\u003e\n\u003cli data-start=\"657\" data-end=\"709\"\u003eIdeal for finishing and touch-ups throughout the day\u003c\/li\u003e\n\u003cli data-start=\"657\" data-end=\"709\"\u003eShine 1\/4, Volume 0\/4, Hold 0\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Spray evenly on damp hair. Proceed with the desired styling.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47642910654708,"sku":"ALT03-185","price":24.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-185.png?v=1770870806"},{"product_id":"alter-ego-italy-stylego-power-fix-250ml","title":"ALTER EGO ITALY STYLEGO POWER FIX GEL 250ML","description":"\u003cp data-end=\"45\" data-start=\"0\"\u003e\u003cstrong data-end=\"45\" data-start=\"0\"\u003eMaximum Control with Precision Definition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"457\" data-start=\"47\"\u003eA strong-hold styling gel formulated to deliver structured control and long-lasting definition across a variety of styling techniques. This high-performance formula provides firm fixation for sculpted looks, sleek finishes and defined texture work while maintaining clarity and shine. Ideal for short styles, controlled detailing or wet-look effects, it offers reliable hold without visible residue or flaking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"685\" data-start=\"459\"\u003eStrong hold for structured and sculpted styles\u003c\/li\u003e\n\u003cli data-end=\"685\" data-start=\"459\"\u003eEnhances definition and texture separation\u003c\/li\u003e\n\u003cli data-end=\"685\" data-start=\"459\"\u003eIdeal for sleek, wet-look or precision styling\u003c\/li\u003e\n\u003cli data-end=\"685\" data-start=\"459\"\u003eProvides shine without build-up\u003c\/li\u003e\n\u003cli data-end=\"685\" data-start=\"459\"\u003eNon-flaking finish with lasting control\u003c\/li\u003e\n\u003cli data-end=\"685\" data-start=\"459\"\u003eShine 1\/4, Volume 1\/4, Hold 4\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply to damp or dry hair and style with your hands until the desired result is achieved. \u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643096449268,"sku":"ALT03-186","price":19.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-186.png?v=1771220304"},{"product_id":"alter-ego-italy-stylego-extra-grip-250ml","title":"ALTER EGO ITALY STYLEGO EXTRA GRIP MOUSSE 250ML","description":"\u003cp data-start=\"0\" data-end=\"56\"\u003e\u003cstrong\u003eRoot lift and long-lasting body with controlled texture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"58\" data-end=\"469\"\u003eExtra Grip Mousse delivers voluminous lift, dimensional hold, and enhanced texture from roots through ends. Its rich, yet lightweight, mousse formulation provides a firm, brushable finish that supports style structure and longevity without stickiness. Ideal for salons requiring reliable body and definition for blow-dries, sets, and creative styling.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"473\" data-end=\"519\"\u003eAdds noticeable lift and long-lasting volume\u003c\/li\u003e\n\u003cli data-start=\"522\" data-end=\"565\"\u003eProvides firm, flexible hold with texture\u003c\/li\u003e\n\u003cli data-start=\"568\" data-end=\"612\"\u003eSupports style control without crunchiness\u003c\/li\u003e\n\u003cli data-start=\"615\" data-end=\"659\"\u003eHelps maintain body in fine to medium hair\u003c\/li\u003e\n\u003cli data-start=\"662\" data-end=\"693\"\u003eBrushable and weightless finish\u003c\/li\u003e\n\u003cli data-start=\"662\" data-end=\"693\"\u003eShine 1\/4, Volume 2\/4, Hold 4\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Shake before use. Apply evenly to damp hair and proceed with styling.\u003cbr\u003e\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643156807924,"sku":"ALT03-187","price":22.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-187.png?v=1770871037"},{"product_id":"alter-ego-italy-stylego-clay-shape-100ml","title":"ALTER EGO ITALY STYLEGO CLAY SHAPE PASTE 100ML","description":"\u003cp data-start=\"0\" data-end=\"40\"\u003e\u003cstrong data-start=\"0\" data-end=\"40\"\u003eMatte Texture with Malleable Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"42\" data-end=\"453\"\u003eA workable styling paste formulated to deliver flexible definition with a natural matte finish. This clay-based texture builder enhances separation and structure while allowing reshaping throughout the day, making it ideal for short to medium styles requiring controlled movement. It provides medium hold with a dry, touchable feel, supporting modern textured cuts and lived-in finishes without visible residue.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"455\" data-end=\"667\"\u003eMedium, flexible hold with reworkable control\u003c\/li\u003e\n\u003cli data-start=\"455\" data-end=\"667\"\u003eMatte finish for natural-looking texture\u003c\/li\u003e\n\u003cli data-start=\"455\" data-end=\"667\"\u003eEnhances separation and definition\u003c\/li\u003e\n\u003cli data-start=\"455\" data-end=\"667\"\u003eIdeal for short to medium styles\u003c\/li\u003e\n\u003cli data-start=\"455\" data-end=\"667\"\u003eDry, non-greasy finish without build-up\u003c\/li\u003e\n\u003cli data-start=\"455\" data-end=\"667\"\u003eShine 0\/4, Volume 4\/4, Hold 3\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Warm the paste between your hands and apply it to damp or dry hair until you achieve the desired style.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643239678196,"sku":"ALT03-188","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-188.png?v=1771220815"},{"product_id":"alter-ego-italy-stylego-elastic-shape-100ml","title":"ALTER EGO ITALY STYLEGO ELASTIC SHAPE PASTE 100ML","description":"\u003cp data-start=\"0\" data-end=\"41\"\u003e\u003cstrong data-start=\"0\" data-end=\"41\"\u003eFlexible Texture with Elastic Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"43\" data-end=\"425\"\u003eA pliable styling paste formulated to deliver adaptable hold with natural movement and definition. This elastic texturising formula enhances separation and shape while allowing the hair to be reshaped throughout the day, making it ideal for modern, lived-in finishes. It provides medium control with a soft sheen, supporting structured styling without stiffness or visible build-up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"427\" data-end=\"621\"\u003eMedium, flexible hold with elastic control\u003c\/li\u003e\n\u003cli data-start=\"427\" data-end=\"621\"\u003eEnhances separation and texture definition\u003c\/li\u003e\n\u003cli data-start=\"427\" data-end=\"621\"\u003eAllows reshaping and restyling\u003c\/li\u003e\n\u003cli data-start=\"427\" data-end=\"621\"\u003eSoft natural sheen finish\u003c\/li\u003e\n\u003cli data-start=\"427\" data-end=\"621\"\u003eNon-stiff formula without residue\u003c\/li\u003e\n\u003cli data-start=\"427\" data-end=\"621\"\u003eShine 3\/4, Volume 1\/4, Hold 2\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Work product between hands and apply to damp or dry hair. \u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643287814388,"sku":"ALT03-189","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-189.png?v=1771221075"},{"product_id":"alter-ego-italy-stylego-texture-touch-300ml","title":"ALTER EGO ITALY STYLEGO TEXTURE TOUCH SPRAY 300ML","description":"\u003cp data-start=\"0\" data-end=\"61\"\u003e\u003cstrong\u003eSoft texture with effortless separation and natural movement\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"63\" data-end=\"403\"\u003eTexture Touch Spray adds light, touchable texture and subtle volume to hair without stiffness. Designed for finish and re-style flexibility, it enhances separation and body while preserving softness, ideal for contemporary salon looks that require definition with a natural feel.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"407\" data-end=\"445\"\u003eAdds soft, workable texture and body\u003c\/li\u003e\n\u003cli data-start=\"448\" data-end=\"500\"\u003eEnhances separation with a light, touchable finish\u003c\/li\u003e\n\u003cli data-start=\"503\" data-end=\"551\"\u003eWeightless formula suitable for all hair types\u003c\/li\u003e\n\u003cli data-start=\"554\" data-end=\"590\"\u003eSupports flexible, restylable hold\u003c\/li\u003e\n\u003cli data-start=\"593\" data-end=\"629\"\u003eIdeal for lived-in and undone styles\u003c\/li\u003e\n\u003cli data-start=\"593\" data-end=\"629\"\u003eShine 0\/4, Volume 2\/4, Hold 2\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Shake before use and spray evenly on wet hair from a distance of 15-20cm.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643289157876,"sku":"ALT03-191","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-191.png?v=1770871283"},{"product_id":"alter-ego-italy-stylego-volume-powder-15g","title":"ALTER EGO ITALY STYLEGO VOLUME POWDER 15G","description":"\u003cp data-start=\"0\" data-end=\"46\"\u003e\u003cstrong data-start=\"0\" data-end=\"46\"\u003eInstant Root Lift with Dry Texture Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"48\" data-end=\"456\"\u003eA lightweight volumising powder designed to deliver immediate lift and grip at the roots while enhancing texture through the lengths. This ultra-fine formula absorbs excess oil and creates a matte finish, making it ideal for building height, refreshing styles or adding structure to updos and textured looks. It provides targeted control without heaviness, allowing stylists to amplify volume with precision.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"458\" data-end=\"675\"\u003eDelivers instant root lift and volume\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"675\"\u003eAdds dry texture and grip for styling support\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"675\"\u003eAbsorbs excess oil at the scalp\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"675\"\u003eMatte finish for natural-looking fullness\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"675\"\u003eIdeal for upstyling and textured finishes\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"675\"\u003eShine 1\/4, Volume 3\/4, Hold 2\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Use bottle dispenser to spray evenly on dry hair.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643289583860,"sku":"ALT03-192","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-192.png?v=1771221324"},{"product_id":"alter-ego-italy-stylego-primer-mousse-175ml","title":"ALTER EGO ITALY STYLEGO PRIMER MOUSSE 175ML","description":"\u003cp data-start=\"0\" data-end=\"53\"\u003e\u003cstrong\u003eLightweight prepping with smooth, manageable support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"55\" data-end=\"393\"\u003ePrimer Mousse is designed to prepare hair for heat styling and finishing. Its airy, conditioning-rich formula helps detangle, boost body, and enhance manageability while providing soft support and protection. Ideal as a foundational step in salon blow-dries and polished style routines.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"397\" data-end=\"435\"\u003eImproves comb-through and detangling\u003c\/li\u003e\n\u003cli data-start=\"438\" data-end=\"472\"\u003eBoosts body and natural movement\u003c\/li\u003e\n\u003cli data-start=\"475\" data-end=\"508\"\u003eProvides light, supportive hold\u003c\/li\u003e\n\u003cli data-start=\"511\" data-end=\"552\"\u003eEnhances manageability for heat styling\u003c\/li\u003e\n\u003cli data-start=\"555\" data-end=\"606\"\u003eWeightless, soft finish suitable for all hair types\u003c\/li\u003e\n\u003cli data-start=\"555\" data-end=\"606\"\u003eShine 1\/4, Volume 2\/4, Hold 1\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Apply evenly to the hair. Proceed with the desired styling.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643289878772,"sku":"ALT03-190","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-190.png?v=1770871423"},{"product_id":"alter-ego-italy-stylego-volume-cloud-250ml","title":"ALTER EGO ITALY STYLEGO VOLUME CLOUD MOUSSE 250ML","description":"\u003cp data-start=\"0\" data-end=\"40\"\u003e\u003cstrong\u003eAiry volume with soft, flexible support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"42\" data-end=\"369\"\u003eVolume Cloud Mousse creates weightless body and lift from root to tip. Its cloud-like texture enhances natural movement and fullness while delivering flexible hold that keeps styles buoyant without stiffness. Perfect for salon blow-dries and body-driven finish looks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"373\" data-end=\"407\"\u003eBuilds airy, long-lasting volume\u003c\/li\u003e\n\u003cli data-start=\"410\" data-end=\"458\"\u003eDelivers soft, flexible hold without heaviness\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"501\"\u003eEnhances natural movement and fullness\u003c\/li\u003e\n\u003cli data-start=\"504\" data-end=\"548\"\u003eImproves manageability and style longevity\u003c\/li\u003e\n\u003cli data-start=\"551\" data-end=\"589\"\u003eSuitable for fine to medium hair types\u003c\/li\u003e\n\u003cli data-start=\"551\" data-end=\"589\"\u003eShine 0\/4, Volume 4\/4, Hold 1\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Shake well before use, apply to damp hair. Distribute evenly and proceed with styling.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643290403060,"sku":"ALT03-193","price":22.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-193.png?v=1770871626"},{"product_id":"alter-ego-italy-stylego-wave-mist-150ml","title":"ALTER EGO ITALY STYLEGO WAVE MIST SPRAY 150ML","description":"\u003cp data-end=\"49\" data-start=\"0\"\u003e\u003cstrong\u003eSoft, tousled texture with light, touchable hold\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"393\" data-start=\"51\"\u003eWave Mist Spray enhances natural waves and creates effortless, beach-inspired texture. Its lightweight mist delivers subtle definition and flexible hold while maintaining hair’s natural movement and softness — ideal for lived-in looks or soft, reworkable finishes in the salon.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"441\" data-start=\"397\"\u003eEnhances natural waves and textured styles\u003c\/li\u003e\n\u003cli data-end=\"490\" data-start=\"444\"\u003eAdds light, touchable hold without stiffness\u003c\/li\u003e\n\u003cli data-end=\"532\" data-start=\"493\"\u003ePromotes separation and soft movement\u003c\/li\u003e\n\u003cli data-end=\"580\" data-start=\"535\"\u003eWeightless feel suitable for all hair types\u003c\/li\u003e\n\u003cli data-end=\"652\" data-start=\"583\"\u003ePerfect for casual, undone finishes and re-styling throughout the day\u003c\/li\u003e\n\u003cli data-end=\"652\" data-start=\"583\"\u003eShine 0\/4, Volume 3\/4, Hold 3\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply to damp hair and style as desired.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643290763508,"sku":"ALT03-194","price":22.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-194.png?v=1770871777"},{"product_id":"alter-ego-italy-stylego-liss-control-spray-150ml","title":"ALTER EGO ITALY STYLEGO LISS CONTROL SPRAY 150ML","description":"\u003cp data-start=\"0\" data-end=\"50\"\u003eSleek, frizz-resistant control with smooth finish\u003c\/p\u003e\n\u003cp data-start=\"52\" data-end=\"414\"\u003eLiss Control Spray helps tame fly-aways and maintain sleek styles in challenging conditions. Its lightweight, humidity-defying formula delivers polished control without stiffness, keeping hair smooth, soft, and manageable — perfect for refined salon finishes and long-lasting sleek looks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"418\" data-end=\"453\"\u003eHelps control frizz and fly-aways\u003c\/li\u003e\n\u003cli data-start=\"456\" data-end=\"487\"\u003eEnhances smoothness and shine\u003c\/li\u003e\n\u003cli data-start=\"490\" data-end=\"538\"\u003eLightweight feel with flexible, brushable hold\u003c\/li\u003e\n\u003cli data-start=\"541\" data-end=\"599\"\u003eSuitable for all hair types, especially frizz-prone hair\u003c\/li\u003e\n\u003cli data-start=\"602\" data-end=\"656\"\u003eIdeal for sleek, polished styles and everyday finishes\u003c\/li\u003e\n\u003cli data-start=\"602\" data-end=\"656\"\u003eShine 2\/4, Volume 0\/4, Hold 0\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Shake well before use and apply evenly to damp hair from roots to ends. For a perfect smooth finish, follow up with a flat iron.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643290927348,"sku":"ALT03-195","price":22.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-195.png?v=1770871908"},{"product_id":"alter-ego-italy-stylego-wet-shape-100ml","title":"ALTER EGO ITALY STYLEGO WET SHAPE WAX 100ML","description":"\u003cp data-start=\"0\" data-end=\"49\"\u003e\u003cstrong data-start=\"0\" data-end=\"49\"\u003eHigh-Shine Definition with Flexible Structure\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"51\" data-end=\"418\"\u003eA sculpting wax designed to create defined, polished styles with a controlled wet-look finish. This workable formula enhances separation and shape while delivering shine and flexible hold, making it ideal for sleek finishes, detailed styling and textured definition. It allows restyling without stiffness, supporting controlled structure with a smooth, glossy result.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"420\" data-end=\"624\"\u003eFlexible hold with defined structure\u003c\/li\u003e\n\u003cli data-start=\"420\" data-end=\"624\"\u003eHigh-shine, wet-look finish\u003c\/li\u003e\n\u003cli data-start=\"420\" data-end=\"624\"\u003eEnhances separation and texture\u003c\/li\u003e\n\u003cli data-start=\"420\" data-end=\"624\"\u003eIdeal for sleek styles and detailed shaping\u003c\/li\u003e\n\u003cli data-start=\"420\" data-end=\"624\"\u003eReworkable formula without flaking or residue\u003c\/li\u003e\n\u003cli data-start=\"420\" data-end=\"624\"\u003eShine 4\/4, Volume 0\/4, Hold 0\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply a small amount to hands and work through with fingers until the desired style is achieved.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643291287796,"sku":"ALT03-196","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-196.png?v=1771221000"},{"product_id":"alter-ego-italy-stylego-curl-amplifier-150ml","title":"ALTER EGO ITALY STYLEGO CURL AMPLIFIER CREAM 150ML","description":"\u003cp data-start=\"0\" data-end=\"51\"\u003e\u003cstrong data-start=\"0\" data-end=\"51\"\u003eDefined, Elastic Curls with Controlled Movement\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"53\" data-end=\"471\"\u003eA curl-enhancing cream formulated to shape, define and support natural curl patterns while maintaining softness and elasticity. This lightweight styling cream helps control frizz and improve curl cohesion without weighing the hair down, making it suitable for both air-dried and diffused finishes. Ideal for enhancing texture services or refining natural curls, it delivers flexible definition with a touchable result.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"473\" data-end=\"719\"\u003eEnhances and defines natural curls and waves\u003c\/li\u003e\n\u003cli data-start=\"473\" data-end=\"719\"\u003eImproves curl elasticity and shape retention\u003c\/li\u003e\n\u003cli data-start=\"473\" data-end=\"719\"\u003eControls frizz and humidity-related expansion\u003c\/li\u003e\n\u003cli data-start=\"473\" data-end=\"719\"\u003eLightweight texture without heaviness or residue\u003c\/li\u003e\n\u003cli data-start=\"473\" data-end=\"719\"\u003eSuitable for air-drying or diffused styling\u003c\/li\u003e\n\u003cli data-start=\"473\" data-end=\"719\"\u003eShine 2\/4, Volume 3\/4, Hold 2\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply evenly to damp hair and proceed with styling. For added definition apply more product while drying the hair.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643291713780,"sku":"ALT03-197","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-197.png?v=1771219258"},{"product_id":"alter-ego-italy-stylego-crunchy-bounce-250ml","title":"ALTER EGO ITALY STYLEGO CRUNCHY BOUNCE MOUSSE 250ML","description":"\u003cp data-start=\"0\" data-end=\"52\"\u003e\u003cstrong data-start=\"0\" data-end=\"52\"\u003eStructured Hold with Defined, Long-Lasting Shape\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"54\" data-end=\"495\"\u003eA high-control styling mousse designed to deliver firm structure and amplified definition for textured and sculpted styles. This dense foam expands through the hair to support curl formation, enhance separation and lock in shape, making it ideal for defined blow-dries, wet looks or structured curl work. The formula provides lasting control while maintaining elasticity, allowing stylists to create bold, resilient finishes without flaking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"497\" data-end=\"729\"\u003eStrong hold for structured styling results\u003c\/li\u003e\n\u003cli data-start=\"497\" data-end=\"729\"\u003eEnhances curl definition and separation\u003c\/li\u003e\n\u003cli data-start=\"497\" data-end=\"729\"\u003eSupports long-lasting shape retention\u003c\/li\u003e\n\u003cli data-start=\"497\" data-end=\"729\"\u003eIdeal for textured, wet-look or defined finishes\u003c\/li\u003e\n\u003cli data-start=\"497\" data-end=\"729\"\u003eNon-flaking formula with flexible elasticity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eShake well before use and apply evenly to damp hair. Perfect for naturally drying or with a diffuser.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47643292008692,"sku":"ALT03-198","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-198.png?v=1771219552"},{"product_id":"alter-ego-italy-stylego-air-volume-hairspray-500ml","title":"ALTER EGO ITALY STYLEGO AIR VOLUME HAIRSPRAY 500ML","description":"\u003cp\u003e\u003cstrong data-start=\"0\" data-end=\"52\"\u003eFlexible Hold with Airy Lift and Lasting Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"54\" data-end=\"459\"\u003eA lightweight aerosol hairspray designed to deliver buildable hold while maintaining natural movement and softness. This fast-drying formula provides structure and volume without stiffness, making it suitable for layering through styling or locking in finished looks. Ideal for session work and daily salon use, it supports shape retention while allowing the hair to remain brushable and touch-responsive.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"461\" data-end=\"670\"\u003eProvides light to medium, buildable hold\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"670\"\u003eFast-drying, fine mist dispersion\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"670\"\u003eMaintains natural movement and flexibility\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"670\"\u003eAdds light volume and definition\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"670\"\u003eBrushable finish without visible residue\u003c\/li\u003e\n\u003cli data-start=\"461\" data-end=\"670\"\u003eShine 0\/4, Volume 4\/4, Hold 1\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Spray on dry hair from a distance of about 15-20cm.\u003cbr\u003e\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47647777849588,"sku":"ALT02-116","price":22.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT02-116.png?v=1771218354"},{"product_id":"alter-ego-italy-stylego-eco-air-hairspray-320ml","title":"ALTER EGO ITALY STYLEGO ECO AIR HAIRSPRAY 320ML","description":"\u003cp data-end=\"50\" data-start=\"0\"\u003e\u003cstrong data-end=\"50\" data-start=\"0\"\u003eSustainable Hold with Clean, Controlled Finish\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"448\" data-start=\"52\"\u003eAn eco-conscious aerosol hairspray formulated to provide reliable hold with a lighter environmental impact. This fine, fast-drying mist delivers structured control while maintaining natural movement and shine, making it suitable for finishing and detailing across a range of styling services. Designed for controlled application, it supports shape longevity without stiffness or visible build-up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"652\" data-start=\"450\"\u003eProvides reliable, long-lasting hold\u003c\/li\u003e\n\u003cli data-end=\"652\" data-start=\"450\"\u003eFine mist dispersion for even application\u003c\/li\u003e\n\u003cli data-end=\"652\" data-start=\"450\"\u003eFast-drying formula\u003c\/li\u003e\n\u003cli data-end=\"652\" data-start=\"450\"\u003eMaintains natural movement and shine\u003c\/li\u003e\n\u003cli data-end=\"652\" data-start=\"450\"\u003eDesigned with an eco-conscious propellant system\u003c\/li\u003e\n\u003cli data-end=\"652\" data-start=\"450\"\u003eShine 0\/4, Volume 2\/4, Hold 3\/4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Spray on dry hair from a distance of about 15-20cm.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47647778767092,"sku":"ALT02-118","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT02-118.png?v=1771218916"},{"product_id":"alter-ego-italy-stylego-air-medium-hairspray-500ml","title":"ALTER EGO ITALY STYLEGO AIR MEDIUM HAIRSPRAY 500ML","description":"\u003cp data-start=\"0\" data-end=\"42\"\u003e\u003cstrong data-start=\"0\" data-end=\"42\"\u003eRevitalising Cleanse for Thinning Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"407\"\u003eSemi di Lino Scalp Renew Hair Loss Energizing Low Shampoo gently cleanses while helping stimulate and refresh the scalp environment. The low-foaming formula removes impurities without over-stripping, supporting improved fibre vitality and scalp comfort. Designed for thinning or weakened hair concerns, it leaves the hair feeling clean, light and more manageable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"409\" data-end=\"631\"\u003eHelps stimulate and refresh the scalp\u003c\/li\u003e\n\u003cli data-start=\"409\" data-end=\"631\"\u003eSupports the appearance of fuller-looking hair\u003c\/li\u003e\n\u003cli data-start=\"409\" data-end=\"631\"\u003eGently cleanses without over-drying\u003c\/li\u003e\n\u003cli data-start=\"409\" data-end=\"631\"\u003eMaintains scalp balance and comfort \u003c\/li\u003e\n\u003cli data-start=\"409\" data-end=\"631\"\u003eSuitable for thinning or weakened hair concerns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eSpray on dry hair from a distance of at least 20cm.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":47647808684276,"sku":"ALT02-117","price":22.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT02-117.png?v=1773373526"}],"url":"https:\/\/salonhaircare.com.au\/collections\/stylego.oembed","provider":"Salon Hair Care","version":"1.0","type":"link"}