{"title":"My Color 100ml","description":"","products":[{"product_id":"alter-ego-italy-coactivator-emulsion-1000ml-various-colours-alt07-0100","title":"ALTER EGO ITALY Coactivator Emulsion  |  1000ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-19\" data-testid=\"conversation-turn-54\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"1b036453-5b97-4f19-bfd4-12928cd41a09\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"53\"\u003e\u003cstrong\u003eControlled Development with Balanced Fibre Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"55\" data-end=\"479\"\u003eSupports precise oxidation and even colour development while helping maintain fibre condition throughout technical services. The stabilised formula ensures consistent lift and pigment activation, allowing for controlled, predictable results across a range of colouring applications. Ideal for professional use, it promotes uniform saturation and reliable performance without compromising hair integrity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eProvides stable, controlled oxidation for colour development\u003cbr data-start=\"541\" data-end=\"544\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eSupports even lift and consistent pigment activation\u003cbr data-start=\"596\" data-end=\"599\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eHelps maintain fibre condition during processing\u003cbr data-start=\"647\" data-end=\"650\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eEnsures smooth mixing and application\u003cbr data-start=\"687\" data-end=\"690\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eDelivers predictable, uniform technical results\u003cbr data-start=\"737\" data-end=\"740\"\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"5 VOL 1.5%","offer_id":42899238486260,"sku":"ALT07-006","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"10 VOL 3%","offer_id":42899238355188,"sku":"ALT07-010","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"20 VOL 6%","offer_id":42899238387956,"sku":"ALT07-020","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"30 VOL 9%","offer_id":42899238420724,"sku":"ALT07-030","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"40 VOL 12%","offer_id":42899238453492,"sku":"ALT07-040","price":13.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT07-ALL.png?v=1775013640"},{"product_id":"alter-ego-italy-coactivator-emulsion-150ml-various-colours","title":"ALTER EGO ITALY Coactivator Emulsion 150ml  |  Various Strengths","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a1c0-0328-8320-b932-5e1f2470a1ae-25\" data-testid=\"conversation-turn-232\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"2f6ddf9d-662e-42cb-a6d3-d186be76e6a2\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"53\"\u003e\u003cstrong data-start=\"0\" data-end=\"53\"\u003eReliable Activation for Consistent Colour Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"55\" data-end=\"351\"\u003eDesigned to work in synergy with colour and lightening products, ensuring smooth, even mixing and controlled development. Its creamy consistency supports easy application while helping achieve consistent, predictable results across a range of colouring services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"353\" data-end=\"621\"\u003eCreamy emulsion for smooth, even mixing\u003cbr data-start=\"394\" data-end=\"397\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"353\" data-end=\"621\"\u003eSupports controlled and consistent colour development\u003cbr data-start=\"452\" data-end=\"455\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"353\" data-end=\"621\"\u003eHelps ensure even application and coverage\u003cbr data-start=\"499\" data-end=\"502\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"353\" data-end=\"621\"\u003eDesigned to work with Alter Ego colour and lightening systems\u003cbr data-start=\"565\" data-end=\"568\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"353\" data-end=\"621\"\u003eSuitable for professional colour and lightening use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"20 VOL 6%","offer_id":43323072545012,"sku":"ALT07-120","price":4.8,"currency_code":"AUD","in_stock":true},{"title":"30 VOL 9%","offer_id":43441146003700,"sku":"ALT07-130","price":4.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/COACTIVATOR_20VOL-4096x4096.png?v=1744338136"},{"product_id":"alter-ego-italy-my-color-100ml-various-colours","title":"ALTER EGO ITALY MY COLOR | 100ML, VARIOUS COLOURS","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"fc1eb2f2-5c25-438e-b051-128a13448b77\" data-testid=\"conversation-turn-73\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:8a7e61cf-9efb-4650-a898-3763abc4f096-70\" data-testid=\"conversation-turn-74\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"41a20a03-c413-4e86-94f7-d2e6f64c8053\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"54\"\u003e\u003cstrong\u003eReliable permanent colour with balanced tone and shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"56\" data-end=\"397\"\u003eA permanent colouring system designed to deliver consistent, even colour results while maintaining the overall condition and shine of the hair. Formulated for professional use, it provides dependable coverage and tone accuracy, making it suitable for both creative colour work and standard grey coverage services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"399\" data-end=\"644\"\u003ePermanent colour system for long-lasting results\u003cbr data-start=\"449\" data-end=\"452\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"399\" data-end=\"644\"\u003eProvides even, consistent colour development\u003cbr data-start=\"498\" data-end=\"501\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"399\" data-end=\"644\"\u003eSuitable for grey coverage and tonal work\u003cbr data-start=\"544\" data-end=\"547\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"399\" data-end=\"644\"\u003eHelps maintain shine and overall hair condition\u003cbr data-start=\"596\" data-end=\"599\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"399\" data-end=\"644\"\u003eDesigned for professional salon 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