{"title":"Alter Ego Italy Promotion","description":null,"products":[{"product_id":"alter-ego-italy-be-blonde-pastel-toner-60ml-various-colours-alt06-0094","title":"ALTER EGO ITALY Be Blonde Pastel Toner  |  60ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-31\" data-testid=\"conversation-turn-78\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"087d1c0b-48e1-4ed1-9afb-14bbe1efce19\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"53\"\u003e\u003cstrong\u003eSoft Tonal Enhancement with Controlled Pastel Deposit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"55\" data-end=\"434\"\u003eRefines and softens blonde tones by depositing delicate pastel pigments with controlled, even coverage. The gentle formula works to adjust tonal direction without over-darkening, helping maintain clarity and brightness through the fibre. Ideal for customised toning and creative blonde work, it supports subtle, refined results with improved tonal balance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eProvides soft, even pastel tone deposit\u003cbr data-start=\"475\" data-end=\"478\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eRefines tonal direction without over-darkening\u003cbr data-start=\"524\" data-end=\"527\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eMaintains brightness and clarity in blonde hair\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eSupports customised toning and creative work\u003cbr data-start=\"621\" data-end=\"624\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eDelivers controlled, predictable colour results\u003cbr data-start=\"671\" data-end=\"674\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eSuitable for pre-lightened and blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"CAPPUCCINO","offer_id":42899236290804,"sku":"ALT06-B110","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"DENIM MAUVE","offer_id":42899236323572,"sku":"ALT06-B103","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"DUSTY COPPER","offer_id":42899236356340,"sku":"ALT06-B106","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"MILKY MINT","offer_id":42899236389108,"sku":"ALT06-B112","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"PASTEL LILAC","offer_id":42899236421876,"sku":"ALT06-B109","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"PINK POP","offer_id":42899236454644,"sku":"ALT06-B111","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/12320068003-2.webp?v=1744338639"},{"product_id":"alter-ego-italy-be-blonde-pure-toner-60ml-various-colours-alt06-0095","title":"ALTER EGO ITALY Blondego Pure Toner  |  60ml, Various Colours","description":"\u003cp data-start=\"0\" data-end=\"56\"\u003e\u003cstrong\u003eTargeted Tonal Refinement with Controlled Neutralisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"58\" data-end=\"438\"\u003eEnhances tonal control during lightening services by helping refine and neutralise underlying warmth. The concentrated additive works within the lightening system to support cleaner, more balanced blonde results without disrupting lift performance. Ideal for customised blonde work, it allows for more precise tonal direction while maintaining fibre integrity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eHelps refine tone during the lightening process\u003cbr data-start=\"487\" data-end=\"490\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eSupports neutralisation of unwanted warmth\u003cbr data-start=\"532\" data-end=\"535\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eEnhances clarity and balance in blonde results\u003cbr data-start=\"581\" data-end=\"584\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eWorks in synergy with lightening systems\u003cbr data-start=\"624\" data-end=\"627\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eMaintains fibre condition during processing\u003cbr data-start=\"670\" data-end=\"673\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eSuitable for customised blonde and corrective services\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"CARAMEL","offer_id":42899236684020,"sku":"ALT06-B20","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"CIPRIA\/DUSTY PINK","offer_id":42899236716788,"sku":"ALT06-B23","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"PLATINUM","offer_id":42899236749556,"sku":"ALT06-B26","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"WHITE","offer_id":42899236782324,"sku":"ALT06-B29","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/0200400050_0055ABEGOTONERNOLIFT00.COMMON.jpg?v=1744336410"},{"product_id":"alter-ego-italy-blondego-pure-diamond-lift-60ml-various-colours-alt06-0096","title":"ALTER EGO ITALY Blondego Pure Diamond Lift  |  60ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"d2b29543-d67c-448a-a697-040d64021c8b\" data-testid=\"conversation-turn-63\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-24\" data-testid=\"conversation-turn-64\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ccdf93a9-d72d-4e44-b433-0cf69c29ff5d\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"45\"\u003e\u003cstrong\u003eHigh Clarity Lift with Refined Blonde Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"47\" data-end=\"452\"\u003eBlondego Pure Diamond Lift delivers clean, high-performance lightening with enhanced clarity and brightness through the hair fibre. The refined formula supports controlled lift while helping maintain fibre strength, allowing for more precise blonde outcomes with reduced underlying warmth. Ideal for detailed lightening work, it provides consistent, even results across a range of professional techniques.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eProvides clean, high-clarity lightening results\u003cbr data-start=\"501\" data-end=\"504\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eSupports controlled, even lift through the fibre\u003cbr data-start=\"552\" data-end=\"555\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eHelps minimise unwanted warmth during processing\u003cbr data-start=\"603\" data-end=\"606\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eMaintains fibre integrity throughout lightening\u003cbr data-start=\"653\" data-end=\"656\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eSmooth consistency for precise application\u003cbr data-start=\"698\" data-end=\"701\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eSuitable for foils, balayage and detailed blonde work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"HL0","offer_id":42899237339380,"sku":"ALT06-B40","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL1","offer_id":42899237372148,"sku":"ALT06-B41","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL2","offer_id":42899237404916,"sku":"ALT06-B42","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL7","offer_id":42899237437684,"sku":"ALT06-B47","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL91","offer_id":42899237470452,"sku":"ALT06-B49","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/113485oor1cbb.webp?v=1744338478"},{"product_id":"alter-ego-italy-blondego-ultra-9-lightener-500g-alt04-126","title":"ALTER EGO ITALY BLONDEGO ULTRA 9 LIGHTENER 500G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-21\" data-testid=\"conversation-turn-58\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4bcf9625-0143-4f95-953e-a5065545d2e6\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"54\"\u003e\u003cstrong\u003eHigh Lift Performance with Controlled Fibre Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"56\" data-end=\"463\"\u003eDelivers powerful lift while helping maintain fibre integrity throughout the lightening process. The advanced powder formula supports up to high levels of lift with controlled, even development, allowing for cleaner blonde results with reduced stress on the hair structure. Ideal for professional lightening services, it provides reliable performance across a range of techniques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eZero-dust grey bleaching powder\u003c\/li\u003e\n\u003cli\u003eLighten up to 9 levels\u003c\/li\u003e\n\u003cli\u003ePro-Light Systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-21\" data-testid=\"conversation-turn-58\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4bcf9625-0143-4f95-953e-a5065545d2e6\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"465\" data-end=\"801\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSmooth consistency for precise mixing and application\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237634292,"sku":"ALT04-126","price":53.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/Ultra9Lightener.jpg?v=1748389550"},{"product_id":"alter-ego-italy-booster-60ml-various-colours-alt06-0098","title":"ALTER EGO ITALY Booster  |  60ml, Various Colours","description":"\u003cp data-end=\"54\" data-start=\"0\"\u003e\u003cstrong\u003eEnhanced Colour Performance with Targeted Tone Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"464\" data-start=\"56\"\u003eBooster intensifies colour results by amplifying pigment concentration and refining tonal direction during technical services. The concentrated additive works within the colour system to enhance vibrancy, depth or neutralisation, allowing for more customised, precise outcomes. 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px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c21a9152-15da-4899-979a-21b72f2edacc\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"56\"\u003e\u003cstrong data-start=\"0\" data-end=\"56\"\u003eRapid Colour Performance for Time-Efficient Services\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"58\" data-end=\"456\"\u003eDelivers reliable, high-definition colour results in a reduced processing time, making it ideal for fast-paced salon environments. Designed for efficient grey coverage and tonal accuracy, it supports consistent outcomes while helping maintain shine and fibre condition. Perfect for express services, it enables colourists to achieve professional results with greater time efficiency.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"458\" data-end=\"669\"\u003eFast 10-minute processing time\u003cbr data-start=\"490\" data-end=\"493\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"669\"\u003eProvides reliable grey coverage\u003cbr data-start=\"526\" data-end=\"529\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"669\"\u003eDelivers consistent, true-to-tone results\u003cbr data-start=\"572\" data-end=\"575\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"669\"\u003eEnhances shine and fibre condition\u003cbr data-start=\"611\" data-end=\"614\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"669\"\u003eIdeal for express and high-efficiency colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"1\/0","offer_id":42986170450164,"sku":"ALT06-V1.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"10\/0","offer_id":42986170482932,"sku":"ALT06-V10.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"10\/23","offer_id":43946137977076,"sku":"ALT06-V10.23","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"10\/3","offer_id":43946138042612,"sku":"ALT06-V10.3.","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"3\/0","offer_id":42986170515700,"sku":"ALT06-V3.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"4\/0","offer_id":42986170548468,"sku":"ALT06-V4.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"4\/52","offer_id":42986170581236,"sku":"ALT06-V4.52","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"5\/0","offer_id":42986170614004,"sku":"ALT06-V5.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"5\/17","offer_id":42986170646772,"sku":"ALT06-V5.17","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"5\/26","offer_id":42986170679540,"sku":"ALT06-V5.26","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"5\/7","offer_id":42986170712308,"sku":"ALT06-V5.7","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"6\/0","offer_id":42986170745076,"sku":"ALT06-V6.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"6\/3","offer_id":42986170777844,"sku":"ALT06-V6.3","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"6\/64","offer_id":43946138173684,"sku":"ALT06-V6.64.","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"6\/71","offer_id":42986170810612,"sku":"ALT06-V6.71","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"7\/0","offer_id":42986170843380,"sku":"ALT06-V7.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"7\/13","offer_id":42986170876148,"sku":"ALT06-V7.13","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"7\/37","offer_id":43946138796276,"sku":"ALT06-V7.37","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"7\/43","offer_id":42986170908916,"sku":"ALT06-V7.43","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"8\/0","offer_id":42986170941684,"sku":"ALT06-V8.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"8\/3","offer_id":42986170974452,"sku":"ALT06-V8.3","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"8\/31","offer_id":43946139615476,"sku":"ALT06-V8.31","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"8\/43","offer_id":42986171007220,"sku":"ALT06-V8.43","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT06-V1.0.png?v=1774415617"},{"product_id":"alter-ego-italy-chromego-color-care-shampoo-various-sizes","title":"ALTER EGO ITALY ChromEgo Color Care Shampoo | Various Sizes","description":"\u003cp data-start=\"0\" data-end=\"55\"\u003e\u003cstrong data-start=\"0\" data-end=\"55\"\u003eColour Protection with Gentle Cleansing Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"57\" data-end=\"328\"\u003eDesigned to cleanse while helping preserve colour vibrancy and shine. Its balanced formula removes impurities without stripping the hair, supporting longer lasting colour results while leaving strands soft, smooth, and manageable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"330\" data-end=\"522\"\u003eGently cleanses without over-drying\u003cbr data-start=\"367\" data-end=\"370\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"330\" data-end=\"522\"\u003eHelps maintain colour vibrancy and tone\u003cbr data-start=\"411\" data-end=\"414\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"330\" data-end=\"522\"\u003eEnhances shine and smoothness\u003cbr data-start=\"445\" data-end=\"448\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"330\" data-end=\"522\"\u003eImproves softness and manageability\u003cbr data-start=\"485\" data-end=\"488\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"330\" data-end=\"522\"\u003eSuitable for colour-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e: Apply on wet scalp and hair and massage, then rinse. Repeat if necessary \u003c\/p\u003e\n\u003c!----\u003e","brand":"ALTER EGO","offers":[{"title":"300ML","offer_id":45939401294068,"sku":"ALT00-209","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"950ML","offer_id":45188210196724,"sku":"ALT00-208","price":28.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT00-209_1.png?v=1776227568"},{"product_id":"alter-ego-italy-chromego-color-care-conditioner-various-sizes","title":"ALTER EGO ITALY ChromEgo Color Care Conditioner | Various Sizes","description":"\u003cp\u003e\u003cstrong\u003eDesigned to protect and enhance coloured and bleached hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEnriched with Veneto Walnut, it helps prevent colour fading while maintaining vibrancy, shine, and intensity. Its nourishing formula ensures softness and manageability without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProtects against colour fading for long-lasting vibrancy\u003c\/li\u003e\n\u003cli\u003eEnhances shine and maintains colour intensity\u003c\/li\u003e\n\u003cli\u003eInfused with Veneto Walnut for added nourishment\u003c\/li\u003e\n\u003cli\u003eIdeal for coloured and bleached hair\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, smooth, and easy to manage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Spread evenly on lengths and ends, massage gently, then rinse thoroughly.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"200ML","offer_id":45939401523444,"sku":"ALT01-211","price":16.8,"currency_code":"AUD","in_stock":true},{"title":"950ML","offer_id":45847268032756,"sku":"ALT01-209","price":36.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT01-211.png?v=1772493194"},{"product_id":"alter-ego-italy-blondego-pure-toner-no-lift-60ml-various-colours","title":"ALTER EGO ITALY Blondego Pure Toner No Lift | 60ml, Various Colours","description":"\u003cp\u003e\u003cstrong\u003eA high-quality toner cream for naturally blonde, bleached or lightened hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProgressive and balanced toning action neutralizes unwanted underlying tones and enhances shine. Zero ammonia for excellent scalp comfort and total respect of hair structure.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProgressive and balanced toning action\u003c\/li\u003e\n\u003cli\u003eNeutralizes unwanted warm underlying tones\u003c\/li\u003e\n\u003cli\u003eDelicate formula with eco-certified Inca Oil \u0026amp; Active Shine Complex\u003c\/li\u003e\n\u003cli\u003eZero ammonia for excellent scalp comfort and total respect of hair structure\u003c\/li\u003e\n\u003cli\u003eOutstanding longer lasting brilliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eFor mixing, combine 30 grams of Pure Toner with 60 ml of Cream Co-Activator. Always mix the Pure Toner with Cream Co-Activator 10 vol. 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