{"title":"Alter Ego Italy Blondego","description":"\u003cp style=\"text-align: center;\"\u003eWelcome to the ultimate blonde range, Blondego covers natural, bleached, highlighted, grey or coloured blondes. If you're looking for\u003cem\u003e precision, control, and colour purity\u003c\/em\u003e, this range is transformative. \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eThe range is formulated to balance \u003cem data-start=\"3690\" data-end=\"3719\"\u003eperformance and hair health\u003c\/em\u003e, with conditioning elements and nutrient-rich ingredients embedded in several lighteners and toners\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eWant help on incorporating Blondego into your salon? Chat with our team today!\u003c\/p\u003e","products":[{"product_id":"alter-ego-italy-be-blonde-pastel-toner-60ml-various-colours-alt06-0094","title":"ALTER EGO ITALY Be Blonde Pastel Toner  |  60ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-31\" data-testid=\"conversation-turn-78\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"087d1c0b-48e1-4ed1-9afb-14bbe1efce19\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"53\"\u003e\u003cstrong\u003eSoft Tonal Enhancement with Controlled Pastel Deposit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"55\" data-end=\"434\"\u003eRefines and softens blonde tones by depositing delicate pastel pigments with controlled, even coverage. The gentle formula works to adjust tonal direction without over-darkening, helping maintain clarity and brightness through the fibre. Ideal for customised toning and creative blonde work, it supports subtle, refined results with improved tonal balance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eProvides soft, even pastel tone deposit\u003cbr data-start=\"475\" data-end=\"478\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eRefines tonal direction without over-darkening\u003cbr data-start=\"524\" data-end=\"527\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eMaintains brightness and clarity in blonde hair\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eSupports customised toning and creative work\u003cbr data-start=\"621\" data-end=\"624\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eDelivers controlled, predictable colour results\u003cbr data-start=\"671\" data-end=\"674\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eSuitable for pre-lightened and blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"CAPPUCCINO","offer_id":42899236290804,"sku":"ALT06-B110","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"DENIM MAUVE","offer_id":42899236323572,"sku":"ALT06-B103","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"DUSTY COPPER","offer_id":42899236356340,"sku":"ALT06-B106","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"MILKY MINT","offer_id":42899236389108,"sku":"ALT06-B112","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"PASTEL LILAC","offer_id":42899236421876,"sku":"ALT06-B109","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"PINK POP","offer_id":42899236454644,"sku":"ALT06-B111","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/12320068003-2.webp?v=1744338639"},{"product_id":"alter-ego-italy-be-blonde-pure-toner-60ml-various-colours-alt06-0095","title":"ALTER EGO ITALY Blondego Pure Toner  |  60ml, Various Colours","description":"\u003cp data-start=\"0\" data-end=\"56\"\u003e\u003cstrong\u003eTargeted Tonal Refinement with Controlled Neutralisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"58\" data-end=\"438\"\u003eEnhances tonal control during lightening services by helping refine and neutralise underlying warmth. The concentrated additive works within the lightening system to support cleaner, more balanced blonde results without disrupting lift performance. Ideal for customised blonde work, it allows for more precise tonal direction while maintaining fibre integrity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eHelps refine tone during the lightening process\u003cbr data-start=\"487\" data-end=\"490\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eSupports neutralisation of unwanted warmth\u003cbr data-start=\"532\" data-end=\"535\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eEnhances clarity and balance in blonde results\u003cbr data-start=\"581\" data-end=\"584\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eWorks in synergy with lightening systems\u003cbr data-start=\"624\" data-end=\"627\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eMaintains fibre condition during processing\u003cbr data-start=\"670\" data-end=\"673\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eSuitable for customised blonde and corrective services\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"CARAMEL","offer_id":42899236684020,"sku":"ALT06-B20","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"CIPRIA\/DUSTY PINK","offer_id":42899236716788,"sku":"ALT06-B23","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"PLATINUM","offer_id":42899236749556,"sku":"ALT06-B26","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"WHITE","offer_id":42899236782324,"sku":"ALT06-B29","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/0200400050_0055ABEGOTONERNOLIFT00.COMMON.jpg?v=1744336410"},{"product_id":"alter-ego-italy-blondego-balayage-clay-lightener-450g-alt04-129","title":"ALTER EGO ITALY BLONDEGO BALAYAGE CLAY LIGHTENER 450G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-33\" data-testid=\"conversation-turn-82\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"a7891a77-b1d7-4bb4-9e60-78cf534d87cf\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"42\"\u003e\u003cstrong\u003eFreehand Lift with Controlled Clay Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"427\"\u003eDelivers controlled, surface-level lightening with enhanced precision for freehand techniques. The clay-based formula provides strong adherence to the hair fibre, allowing for clean, isolated lift without transfer or swelling. Ideal for balayage and creative lightening work, it supports consistent results with improved control and fibre protection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003eProvides controlled lift for freehand lightening\u003cbr data-start=\"477\" data-end=\"480\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003eClay texture ensures strong adherence to the fibre\u003cbr data-start=\"530\" data-end=\"533\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003ePrevents transfer for clean, precise application\u003cbr data-start=\"581\" data-end=\"584\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003eSupports even, consistent lightening results\u003cbr data-start=\"628\" data-end=\"631\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003eHelps maintain fibre condition during processing\u003cbr data-start=\"679\" data-end=\"682\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003eSuitable for balayage and creative highlighting techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237208308,"sku":"ALT04-129","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/BalayageClayLightener.png?v=1744343011"},{"product_id":"alter-ego-italy-blondego-gentle-protective-lightener-500g-alt04-136","title":"ALTER EGO ITALY BLONDEGO GENTLE PROTECTIVE LIGHTENER 500G","description":"\u003cp\u003e\u003cstrong\u003eNeutralising abilities ideal for safe lightening techniques up to 7 levels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eA professional lightening powder infused with purple micro-pigments for optimal neutralization and up to 7 levels of lift. Designed to protect the hair’s keratin structure while maintaining moisture balance, it delivers safe, high-performance lightening with minimal damage. Ideal for achieving luminous, even blonde results.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightens up to 7 levels while maintaining hair integrity\u003c\/li\u003e\n\u003cli\u003eProtects the keratin structure and sulfur bonds\u003c\/li\u003e\n\u003cli\u003eEnsures maximum hydration during and after the lightening process\u003c\/li\u003e\n\u003cli\u003eHelps prevent or reduce imperfections caused by bleaching\u003c\/li\u003e\n\u003cli\u003eProvides a neutralizing effect for cleaner, brighter blonde tones\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237306612,"sku":"ALT04-136","price":57.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/GentleProtectiveLightener.jpg?v=1744336886"},{"product_id":"alter-ego-italy-blondego-pure-diamond-lift-60ml-various-colours-alt06-0096","title":"ALTER EGO ITALY Blondego Pure Diamond Lift  |  60ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"d2b29543-d67c-448a-a697-040d64021c8b\" data-testid=\"conversation-turn-63\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-24\" data-testid=\"conversation-turn-64\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ccdf93a9-d72d-4e44-b433-0cf69c29ff5d\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"45\"\u003e\u003cstrong\u003eHigh Clarity Lift with Refined Blonde Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"47\" data-end=\"452\"\u003eBlondego Pure Diamond Lift delivers clean, high-performance lightening with enhanced clarity and brightness through the hair fibre. The refined formula supports controlled lift while helping maintain fibre strength, allowing for more precise blonde outcomes with reduced underlying warmth. Ideal for detailed lightening work, it provides consistent, even results across a range of professional techniques.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eProvides clean, high-clarity lightening results\u003cbr data-start=\"501\" data-end=\"504\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eSupports controlled, even lift through the fibre\u003cbr data-start=\"552\" data-end=\"555\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eHelps minimise unwanted warmth during processing\u003cbr data-start=\"603\" data-end=\"606\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eMaintains fibre integrity throughout lightening\u003cbr data-start=\"653\" data-end=\"656\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eSmooth consistency for precise application\u003cbr data-start=\"698\" data-end=\"701\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eSuitable for foils, balayage and detailed blonde work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"HL0","offer_id":42899237339380,"sku":"ALT06-B40","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL1","offer_id":42899237372148,"sku":"ALT06-B41","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL2","offer_id":42899237404916,"sku":"ALT06-B42","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL7","offer_id":42899237437684,"sku":"ALT06-B47","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL91","offer_id":42899237470452,"sku":"ALT06-B49","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/113485oor1cbb.webp?v=1744338478"},{"product_id":"alter-ego-italy-blondego-pure-light-blue-powder-500g-alt04-106","title":"ALTER EGO ITALY BLONDEGO PURE LIGHT BLUE POWDER 500G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-62\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-23\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-message-id=\"c6daa3ee-dac7-45c7-8a46-bfb9b0ceb9fe\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-end=\"41\" data-start=\"0\"\u003e\u003cstrong\u003eClean Lift with Controlled Neutralisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"456\" data-start=\"43\"\u003eBlondego Pure Light Blue Powder delivers consistent, controlled lightening while helping counteract unwanted warm tones during the lift process. The blue-toned formula supports cleaner blonde results by refining underlying warmth, allowing for more balanced, even outcomes. Ideal for professional lightening services, it maintains fibre integrity while providing reliable performance across a range of techniques.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eProvides controlled, even lightening performance\u003cbr data-end=\"509\" data-start=\"506\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eHelps neutralise warm tones during lift\u003cbr data-is-only-node=\"\" data-end=\"551\" data-start=\"548\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eSupports cleaner, more balanced blonde results\u003cbr data-end=\"600\" data-start=\"597\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eMaintains fibre condition throughout processing\u003cbr data-end=\"650\" data-start=\"647\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eSmooth mixing for precise application\u003cbr data-end=\"690\" data-start=\"687\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eSuitable for foils, balayage and full lightening services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none h-px w-px absolute bottom-0\" data-edge=\"true\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237503220,"sku":"ALT04-106","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/alter-ego_blond-ego_pure-light-blue-powder_800x_882eb54d-b4c1-4f04-b823-bff2e6b1cf06.webp?v=1744336784"},{"product_id":"alter-ego-italy-blondego-pure-light-cream-500g-alt04-103","title":"ALTER EGO ITALY BLONDEGO PURE LIGHT CREAM 500G","description":"\u003cp class=\"\" data-end=\"614\" data-start=\"146\"\u003e\u003cstrong data-end=\"216\" data-start=\"146\"\u003eAchieve controlled, high-performance lightening with maximum care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"614\" data-start=\"146\"\u003eALTER EGO Italy Blondego Pure Light Cream is a professional lightening cream designed to deliver up to 7 levels of lift while preserving hair integrity. Its creamy, non-volatile formula ensures easy application and even distribution, making it ideal for precision work and full-head lightening. Enriched with protective agents, it helps maintain softness and strength during the lifting process.\u003c\/p\u003e\n\u003cul data-end=\"820\" data-start=\"616\"\u003e\n\u003cli class=\"\" data-end=\"653\" data-start=\"616\"\u003e\n\u003cp class=\"\" data-end=\"653\" data-start=\"618\"\u003eLifts up to 7 levels with control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"705\" data-start=\"654\"\u003e\n\u003cp class=\"\" data-end=\"705\" data-start=\"656\"\u003eCreamy, dust-free formula for clean application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"745\" data-start=\"706\"\u003e\n\u003cp class=\"\" data-end=\"745\" data-start=\"708\"\u003eIdeal for all lightening techniques\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"788\" data-start=\"746\"\u003e\n\u003cp class=\"\" data-end=\"788\" data-start=\"748\"\u003ePreserves hair moisture and elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"820\" data-start=\"789\"\u003e\n\u003cp class=\"\" data-end=\"820\" data-start=\"791\"\u003eSuitable for all hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"\" data-end=\"1013\" data-start=\"822\"\u003e \u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237535988,"sku":"ALT04-103","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/PureLightCream.jpg?v=1744337546"},{"product_id":"alter-ego-italy-blondego-total-blonde-activator-500ml-alt07-103","title":"ALTER EGO ITALY BLONDEGO TOTAL BLONDE ACTIVATOR 500ML","description":"\u003cp data-start=\"0\" data-end=\"48\"\u003e\u003cstrong\u003eControlled Activation for Clean, Even Lightening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"50\" data-end=\"443\"\u003eBlondego Total Blonde Activator supports consistent, controlled lightening by optimising the performance of Blondego lighteners. The stabilised formula ensures even lift and smooth development, helping maintain fibre condition while achieving clean blonde results. Ideal for professional lightening services, it allows for predictable processing and refined outcomes across various techniques.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eProvides controlled activation for even lightening results\u003cbr data-start=\"503\" data-end=\"506\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eSupports consistent lift and smooth development\u003cbr data-start=\"553\" data-end=\"556\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eHelps maintain fibre condition during processing\u003cbr data-start=\"604\" data-end=\"607\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eEnsures predictable, reliable technical performance\u003cbr data-start=\"658\" data-end=\"661\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eOptimises performance of Blondego lighteners\u003cbr data-start=\"705\" data-end=\"708\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eSuitable for foils, balayage and full lightening services\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":42899237601524,"sku":"ALT07-103","price":13.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/113502FaX1dfa.webp?v=1775013941"},{"product_id":"alter-ego-italy-blondego-ultra-9-lightener-500g-alt04-126","title":"ALTER EGO ITALY BLONDEGO ULTRA 9 LIGHTENER 500G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-21\" data-testid=\"conversation-turn-58\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4bcf9625-0143-4f95-953e-a5065545d2e6\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"54\"\u003e\u003cstrong\u003eHigh Lift Performance with Controlled Fibre Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"56\" data-end=\"463\"\u003eDelivers powerful lift while helping maintain fibre integrity throughout the lightening process. The advanced powder formula supports up to high levels of lift with controlled, even development, allowing for cleaner blonde results with reduced stress on the hair structure. Ideal for professional lightening services, it provides reliable performance across a range of techniques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eZero-dust grey bleaching powder\u003c\/li\u003e\n\u003cli\u003eLighten up to 9 levels\u003c\/li\u003e\n\u003cli\u003ePro-Light Systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-21\" data-testid=\"conversation-turn-58\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4bcf9625-0143-4f95-953e-a5065545d2e6\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"465\" data-end=\"801\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSmooth consistency for precise mixing and application\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237634292,"sku":"ALT04-126","price":53.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/Ultra9Lightener.jpg?v=1748389550"},{"product_id":"alter-ego-italy-coactivator-emulsion-1000ml-various-colours-alt07-0100","title":"ALTER EGO ITALY Coactivator Emulsion  |  1000ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-19\" data-testid=\"conversation-turn-54\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"1b036453-5b97-4f19-bfd4-12928cd41a09\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"53\"\u003e\u003cstrong\u003eControlled Development with Balanced Fibre Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"55\" data-end=\"479\"\u003eSupports precise oxidation and even colour development while helping maintain fibre condition throughout technical services. The stabilised formula ensures consistent lift and pigment activation, allowing for controlled, predictable results across a range of colouring applications. Ideal for professional use, it promotes uniform saturation and reliable performance without compromising hair integrity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eProvides stable, controlled oxidation for colour development\u003cbr data-start=\"541\" data-end=\"544\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eSupports even lift and consistent pigment activation\u003cbr data-start=\"596\" data-end=\"599\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eHelps maintain fibre condition during processing\u003cbr data-start=\"647\" data-end=\"650\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eEnsures smooth mixing and application\u003cbr data-start=\"687\" data-end=\"690\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eDelivers predictable, uniform technical results\u003cbr data-start=\"737\" data-end=\"740\"\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"5 VOL 1.5%","offer_id":42899238486260,"sku":"ALT07-006","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"10 VOL 3%","offer_id":42899238355188,"sku":"ALT07-010","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"20 VOL 6%","offer_id":42899238387956,"sku":"ALT07-020","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"30 VOL 9%","offer_id":42899238420724,"sku":"ALT07-030","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"40 VOL 12%","offer_id":42899238453492,"sku":"ALT07-040","price":13.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT07-ALL.png?v=1775013640"},{"product_id":"alter-ego-italy-blondego-pure-light-blue-powder-100g","title":"ALTER EGO ITALY BLONDEGO PURE LIGHT BLUE POWDER 100G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a2f6-a2a8-8323-839e-4a614640605a-2\" data-testid=\"conversation-turn-432\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4fb69309-801e-437f-aa3a-37a7e8fb0cd9\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"59\"\u003e\u003cstrong data-start=\"0\" data-end=\"59\"\u003eHigh-Performance Lightening with Clean, Controlled Lift\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"61\" data-end=\"428\"\u003eBlondego Pure Light Blue Powder delivers strong, consistent lift while supporting precision across a range of lightening techniques. Designed to help achieve clean blonde results, it assists in controlling warmth during processing while maintaining reliable performance. Ideal for professional blonding services, it supports even application and predictable outcomes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"430\" data-end=\"642\"\u003eProvides high lift for effective lightening\u003cbr data-start=\"475\" data-end=\"478\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"430\" data-end=\"642\"\u003eHelps control warmth during processing\u003cbr data-start=\"518\" data-end=\"521\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"430\" data-end=\"642\"\u003eSupports clean, even blonde results\u003cbr data-start=\"558\" data-end=\"561\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"430\" data-end=\"642\"\u003eSuitable for various lightening techniques\u003cbr data-start=\"605\" data-end=\"608\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"430\" data-end=\"642\"\u003eReliable, consistent performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":43293077438708,"sku":"ALT04-141","price":11.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT04-141.png?v=1774415274"},{"product_id":"alter-ego-italy-blondego-gentle-protective-lightener-100g","title":"ALTER EGO ITALY BLONDEGO GENTLE PROTECTIVE LIGHTENER 100G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a2f6-a2a8-8323-839e-4a614640605a-1\" data-testid=\"conversation-turn-430\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"efd5778c-c808-4db2-997e-da8a97868934\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"44\"\u003e\u003cstrong data-start=\"0\" data-end=\"44\"\u003eControlled Lightening with Fibre Respect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"46\" data-end=\"443\"\u003eDelivers reliable lift while helping maintain the integrity and condition of the hair fibre. Designed for controlled lightening services, it supports even results with reduced stress on the hair, making it suitable for a range of blonding techniques. The balanced formula assists in achieving clean, consistent lift while preserving softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"445\" data-end=\"702\"\u003eProvides controlled, even lightening performance\u003cbr data-start=\"495\" data-end=\"498\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"702\"\u003eHelps protect the hair fibre during lifting\u003cbr data-start=\"543\" data-end=\"546\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"702\"\u003eSupports clean, consistent blonde results\u003cbr data-start=\"589\" data-end=\"592\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"702\"\u003eSuitable for a range of lightening techniques\u003cbr data-start=\"639\" data-end=\"642\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"702\"\u003eMaintains softness and manageability throughout processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply mixed with Coactivator Cream at 10\/20\/30\/40 or vol ratio 1:2. Leave on for 45 minutes.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":43293085663476,"sku":"ALT04-145","price":12.32,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT04-145.png?v=1774415182"},{"product_id":"alter-ego-italy-coactivator-emulsion-150ml-various-colours","title":"ALTER EGO ITALY Coactivator Emulsion 150ml  |  Various Strengths","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a1c0-0328-8320-b932-5e1f2470a1ae-25\" data-testid=\"conversation-turn-232\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"2f6ddf9d-662e-42cb-a6d3-d186be76e6a2\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"53\"\u003e\u003cstrong data-start=\"0\" data-end=\"53\"\u003eReliable Activation for Consistent Colour Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"55\" data-end=\"351\"\u003eDesigned to work in synergy with colour and lightening products, ensuring smooth, even mixing and controlled development. Its creamy consistency supports easy application while helping achieve consistent, predictable results across a range of colouring services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"353\" data-end=\"621\"\u003eCreamy emulsion for smooth, even mixing\u003cbr data-start=\"394\" data-end=\"397\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"353\" data-end=\"621\"\u003eSupports controlled and consistent colour development\u003cbr data-start=\"452\" data-end=\"455\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"353\" data-end=\"621\"\u003eHelps ensure even application and coverage\u003cbr data-start=\"499\" data-end=\"502\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"353\" data-end=\"621\"\u003eDesigned to work with Alter Ego colour and lightening systems\u003cbr data-start=\"565\" data-end=\"568\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"353\" data-end=\"621\"\u003eSuitable for professional colour and lightening use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"20 VOL 6%","offer_id":43323072545012,"sku":"ALT07-120","price":4.8,"currency_code":"AUD","in_stock":true},{"title":"30 VOL 9%","offer_id":43441146003700,"sku":"ALT07-130","price":4.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/COACTIVATOR_20VOL-4096x4096.png?v=1744338136"},{"product_id":"alter-ego-italy-blondego-pure-toner-no-lift-60ml-various-colours","title":"ALTER EGO Blondego Pure Toner No Lift | 60ml, Various Colours","description":"\u003cp\u003e\u003cstrong\u003eA high-quality toner cream for naturally blonde, bleached or lightened hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProgressive and balanced toning action neutralizes unwanted underlying tones and enhances shine. Zero ammonia for excellent scalp comfort and total respect of hair structure.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProgressive and balanced toning action\u003c\/li\u003e\n\u003cli\u003eNeutralizes unwanted warm underlying tones\u003c\/li\u003e\n\u003cli\u003eDelicate formula with eco-certified Inca Oil \u0026amp; Active Shine Complex\u003c\/li\u003e\n\u003cli\u003eZero ammonia for excellent scalp comfort and total respect of hair structure\u003c\/li\u003e\n\u003cli\u003eOutstanding longer lasting brilliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eFor mixing, combine 30 grams of Pure Toner with 60 ml of Cream Co-Activator. Always mix the Pure Toner with Cream Co-Activator 10 vol. (3%) to achieve the perfect synergy between the active ingredients and the cosmetic action.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"ASH \/ 60ML","offer_id":46158420639988,"sku":"ALT06-B01","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"GOLDEN IRIS \/ 60ML","offer_id":46158420672756,"sku":"ALT06-B32","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"NATURAL IRIS \/ 60ML","offer_id":46158420705524,"sku":"ALT06-B02","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"NATURAL \/ 60ML","offer_id":46158420738292,"sku":"ALT06-B00","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/47ws8y_alter-ego-tooted-8008277461755-min_1.webp?v=1774408547"},{"product_id":"alter-ego-italy-blondego-ultra-9-lightener-100g","title":"ALTER EGO ITALY BLONDEGO ULTRA 9 LIGHTENER 100G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a1c0-0328-8320-b932-5e1f2470a1ae-3\" data-testid=\"conversation-turn-188\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"b007d6ec-6086-450b-9d97-ca61d1e34ba8\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"56\"\u003e\u003cstrong data-start=\"0\" data-end=\"56\"\u003eAdvanced Lightening with Controlled, Radiant Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"58\" data-end=\"467\"\u003eDelivers high-performance lift while helping maintain the integrity of the hair during the lightening process. Formulated with violet micro-pigments to counteract yellow tones, it supports cleaner, brighter blonde results while Osmo Protector technology helps protect both the scalp and hair fibre. The compact powder texture ensures precision and control for consistent, even lift.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"469\" data-end=\"752\"\u003eLifts up to 9 levels for maximum brightness\u003cbr data-start=\"514\" data-end=\"517\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"469\" data-end=\"752\"\u003eHelps maintain hair structure during lightening\u003cbr data-start=\"566\" data-end=\"569\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"469\" data-end=\"752\"\u003eViolet micro-pigments assist in neutralising yellow tones\u003cbr data-start=\"628\" data-end=\"631\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"469\" data-end=\"752\"\u003ePowered by Osmo Protector technology for added protection\u003cbr data-start=\"690\" data-end=\"693\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"469\" data-end=\"752\"\u003eLeaves hair feeling soft, conditioned and visibly radiant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":46731067425012,"sku":"ALT04-143","price":11.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT04-143_4e107941-7725-49a6-8255-52f2d890fd1f.png?v=1774402446"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/collections\/Untitled-1.png?v=1771556999","url":"https:\/\/salonhaircare.com.au\/collections\/alter-ego-italy-blondego.oembed","provider":"Salon Hair Care","version":"1.0","type":"link"}