{"title":"Alter Ego Bleaches","description":"","products":[{"product_id":"alter-ego-italy-blondego-gentle-protective-lightener-500g-alt04-136","title":"ALTER EGO ITALY BLONDEGO GENTLE PROTECTIVE LIGHTENER 500G","description":"\u003cp\u003e\u003cstrong\u003eNeutralising abilities ideal for safe lightening techniques up to 7 levels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eA professional lightening powder infused with purple micro-pigments for optimal neutralization and up to 7 levels of lift. Designed to protect the hair’s keratin structure while maintaining moisture balance, it delivers safe, high-performance lightening with minimal damage. Ideal for achieving luminous, even blonde results.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightens up to 7 levels while maintaining hair integrity\u003c\/li\u003e\n\u003cli\u003eProtects the keratin structure and sulfur bonds\u003c\/li\u003e\n\u003cli\u003eEnsures maximum hydration during and after the lightening process\u003c\/li\u003e\n\u003cli\u003eHelps prevent or reduce imperfections caused by bleaching\u003c\/li\u003e\n\u003cli\u003eProvides a neutralizing effect for cleaner, brighter blonde tones\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237306612,"sku":"ALT04-136","price":57.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/GentleProtectiveLightener.jpg?v=1744336886"},{"product_id":"alter-ego-italy-blondego-pure-light-blue-powder-500g-alt04-106","title":"ALTER EGO ITALY BLONDEGO PURE LIGHT BLUE POWDER 500G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-62\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-23\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-message-id=\"c6daa3ee-dac7-45c7-8a46-bfb9b0ceb9fe\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-end=\"41\" data-start=\"0\"\u003e\u003cstrong\u003eClean Lift with Controlled Neutralisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"456\" data-start=\"43\"\u003eBlondego Pure Light Blue Powder delivers consistent, controlled lightening while helping counteract unwanted warm tones during the lift process. The blue-toned formula supports cleaner blonde results by refining underlying warmth, allowing for more balanced, even outcomes. Ideal for professional lightening services, it maintains fibre integrity while providing reliable performance across a range of techniques.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eProvides controlled, even lightening performance\u003cbr data-end=\"509\" data-start=\"506\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eHelps neutralise warm tones during lift\u003cbr data-is-only-node=\"\" data-end=\"551\" data-start=\"548\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eSupports cleaner, more balanced blonde results\u003cbr data-end=\"600\" data-start=\"597\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eMaintains fibre condition throughout processing\u003cbr data-end=\"650\" data-start=\"647\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eSmooth mixing for precise application\u003cbr data-end=\"690\" data-start=\"687\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eSuitable for foils, balayage and full lightening services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none h-px w-px absolute bottom-0\" data-edge=\"true\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237503220,"sku":"ALT04-106","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/alter-ego_blond-ego_pure-light-blue-powder_800x_882eb54d-b4c1-4f04-b823-bff2e6b1cf06.webp?v=1744336784"},{"product_id":"alter-ego-italy-blondego-ultra-9-lightener-500g-alt04-126","title":"ALTER EGO ITALY BLONDEGO ULTRA 9 LIGHTENER 500G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-21\" data-testid=\"conversation-turn-58\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4bcf9625-0143-4f95-953e-a5065545d2e6\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"54\"\u003e\u003cstrong\u003eHigh Lift Performance with Controlled Fibre Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"56\" data-end=\"463\"\u003eDelivers powerful lift while helping maintain fibre integrity throughout the lightening process. The advanced powder formula supports up to high levels of lift with controlled, even development, allowing for cleaner blonde results with reduced stress on the hair structure. Ideal for professional lightening services, it provides reliable performance across a range of techniques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eZero-dust grey bleaching powder\u003c\/li\u003e\n\u003cli\u003eLighten up to 9 levels\u003c\/li\u003e\n\u003cli\u003ePro-Light Systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-21\" data-testid=\"conversation-turn-58\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4bcf9625-0143-4f95-953e-a5065545d2e6\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"465\" data-end=\"801\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSmooth consistency for precise mixing and application\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237634292,"sku":"ALT04-126","price":53.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/Ultra9Lightener.jpg?v=1748389550"},{"product_id":"alter-ego-italy-coactivator-emulsion-1000ml-various-colours-alt07-0100","title":"ALTER EGO ITALY Coactivator Emulsion  |  1000ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-19\" data-testid=\"conversation-turn-54\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"1b036453-5b97-4f19-bfd4-12928cd41a09\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"53\"\u003e\u003cstrong\u003eControlled Development with Balanced Fibre Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"55\" data-end=\"479\"\u003eSupports precise oxidation and even colour development while helping maintain fibre condition throughout technical services. The stabilised formula ensures consistent lift and pigment activation, allowing for controlled, predictable results across a range of colouring applications. Ideal for professional use, it promotes uniform saturation and reliable performance without compromising hair integrity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eProvides stable, controlled oxidation for colour development\u003cbr data-start=\"541\" data-end=\"544\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eSupports even lift and consistent pigment activation\u003cbr data-start=\"596\" data-end=\"599\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eHelps maintain fibre condition during processing\u003cbr data-start=\"647\" data-end=\"650\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eEnsures smooth mixing and application\u003cbr data-start=\"687\" data-end=\"690\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eDelivers predictable, uniform technical results\u003cbr data-start=\"737\" data-end=\"740\"\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"5 VOL 1.5%","offer_id":42899238486260,"sku":"ALT07-006","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"10 VOL 3%","offer_id":42899238355188,"sku":"ALT07-010","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"20 VOL 6%","offer_id":42899238387956,"sku":"ALT07-020","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"30 VOL 9%","offer_id":42899238420724,"sku":"ALT07-030","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"40 VOL 12%","offer_id":42899238453492,"sku":"ALT07-040","price":13.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT07-ALL.png?v=1775013640"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/collections\/IMG_0175.jpg?v=1749087192","url":"https:\/\/salonhaircare.com.au\/collections\/alter-ego-bleaches.oembed","provider":"Salon Hair Care","version":"1.0","type":"link"}