{"title":"20% off Alter Ego Italy","description":null,"products":[{"product_id":"alter-ego-italy-be-blonde-hilite-premium-lifting-hair-cream-150ml-alt04-120","title":"ALTER EGO ITALY BE BLONDE HI-LITE PREMIUM LIFTING HAIR CREAM 150ML","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-32\" data-testid=\"conversation-turn-80\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"716d2e31-cffc-4744-8400-a82eb00476ea\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"49\"\u003e\u003cstrong\u003eTargeted Lift with Precision Highlighting Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"51\" data-end=\"449\"\u003eDelivers controlled lightening with precision application for detailed highlighting work. The cream-based formula supports even lift while maintaining fibre condition, allowing for cleaner, more refined results across selective sections. Ideal for freehand and targeted techniques, it provides reliable performance with improved control and consistency.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"451\" data-end=\"768\"\u003eProvides controlled lift for precise highlighting\u003cbr data-start=\"500\" data-end=\"503\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"451\" data-end=\"768\"\u003eCream texture supports accurate, targeted application\u003cbr data-start=\"556\" data-end=\"559\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"451\" data-end=\"768\"\u003eHelps maintain fibre condition during lightening\u003cbr data-start=\"607\" data-end=\"610\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"451\" data-end=\"768\"\u003eDelivers even, consistent lift across sections\u003cbr data-start=\"656\" data-end=\"659\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"451\" data-end=\"768\"\u003eSupports clean, refined blonde results\u003cbr data-start=\"697\" data-end=\"700\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"451\" data-end=\"768\"\u003eSuitable for freehand, balayage and detailed highlighting techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e 1:2 mix with Cream Coactivator to guarantee excellent lightening results.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":42899236159732,"sku":"ALT04-120","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/BLONDEGOPUREHILITECREAM150ML_1024x1024_2f9cd57a-b7ee-475e-8224-d8b7b5820c69.webp?v=1775014850"},{"product_id":"alter-ego-italy-be-blonde-pastel-toner-60ml-various-colours-alt06-0094","title":"ALTER EGO ITALY Be Blonde Pastel Toner  |  60ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-31\" data-testid=\"conversation-turn-78\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"087d1c0b-48e1-4ed1-9afb-14bbe1efce19\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"53\"\u003e\u003cstrong\u003eSoft Tonal Enhancement with Controlled Pastel Deposit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"55\" data-end=\"434\"\u003eRefines and softens blonde tones by depositing delicate pastel pigments with controlled, even coverage. The gentle formula works to adjust tonal direction without over-darkening, helping maintain clarity and brightness through the fibre. Ideal for customised toning and creative blonde work, it supports subtle, refined results with improved tonal balance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eProvides soft, even pastel tone deposit\u003cbr data-start=\"475\" data-end=\"478\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eRefines tonal direction without over-darkening\u003cbr data-start=\"524\" data-end=\"527\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eMaintains brightness and clarity in blonde hair\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eSupports customised toning and creative work\u003cbr data-start=\"621\" data-end=\"624\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eDelivers controlled, predictable colour results\u003cbr data-start=\"671\" data-end=\"674\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"716\"\u003eSuitable for pre-lightened and blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"CAPPUCCINO","offer_id":42899236290804,"sku":"ALT06-B110","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"DENIM MAUVE","offer_id":42899236323572,"sku":"ALT06-B103","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"DUSTY COPPER","offer_id":42899236356340,"sku":"ALT06-B106","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"MILKY MINT","offer_id":42899236389108,"sku":"ALT06-B112","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"PASTEL LILAC","offer_id":42899236421876,"sku":"ALT06-B109","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"PINK POP","offer_id":42899236454644,"sku":"ALT06-B111","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/12320068003-2.webp?v=1744338639"},{"product_id":"alter-ego-italy-be-blonde-pure-light-oil-500ml-alt04-109","title":"ALTER EGO ITALY BE BLONDE PURE LIGHT OIL 500ML (SD)","description":"\u003cp data-start=\"0\" data-end=\"38\"\u003e\u003cstrong\u003eHigh Lift with Oil-Based Fibre Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"40\" data-end=\"439\"\u003eDelivers controlled lightening while helping maintain softness and integrity through the hair fibre. The oil-based formula supports a more conditioned feel during the lift process, improving manageability and reducing surface dryness without compromising performance. Ideal for professional lightening services, it provides even, refined results with enhanced fibre comfort.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"441\" data-end=\"729\"\u003eProvides controlled, even lightening performance\u003cbr data-start=\"489\" data-end=\"492\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"441\" data-end=\"729\"\u003eSupports fibre softness during the lift process\u003cbr data-start=\"539\" data-end=\"542\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"441\" data-end=\"729\"\u003eHelps reduce dryness and improve manageability\u003cbr data-start=\"588\" data-end=\"591\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"441\" data-end=\"729\"\u003eOil-based texture for smoother application\u003cbr data-start=\"633\" data-end=\"636\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"441\" data-end=\"729\"\u003eMaintains consistent, predictable development\u003cbr data-start=\"681\" data-end=\"684\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"441\" data-end=\"729\"\u003eSuitable for a range of lightening techniques\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":42899236585716,"sku":"ALT04-109","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/purelightoil_600x600_974dd06e-5d87-4f3c-9861-7b27484f94b4.webp?v=1775014665"},{"product_id":"alter-ego-italy-be-blonde-pure-toner-60ml-various-colours-alt06-0095","title":"ALTER EGO ITALY Blondego Pure Toner  |  60ml, Various Colours","description":"\u003cp data-start=\"0\" data-end=\"56\"\u003e\u003cstrong\u003eTargeted Tonal Refinement with Controlled Neutralisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"58\" data-end=\"438\"\u003eEnhances tonal control during lightening services by helping refine and neutralise underlying warmth. The concentrated additive works within the lightening system to support cleaner, more balanced blonde results without disrupting lift performance. Ideal for customised blonde work, it allows for more precise tonal direction while maintaining fibre integrity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eHelps refine tone during the lightening process\u003cbr data-start=\"487\" data-end=\"490\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eSupports neutralisation of unwanted warmth\u003cbr data-start=\"532\" data-end=\"535\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eEnhances clarity and balance in blonde results\u003cbr data-start=\"581\" data-end=\"584\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eWorks in synergy with lightening systems\u003cbr data-start=\"624\" data-end=\"627\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eMaintains fibre condition during processing\u003cbr data-start=\"670\" data-end=\"673\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"440\" data-end=\"727\"\u003eSuitable for customised blonde and corrective services\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"CARAMEL","offer_id":42899236684020,"sku":"ALT06-B20","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"CIPRIA\/DUSTY PINK","offer_id":42899236716788,"sku":"ALT06-B23","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"PLATINUM","offer_id":42899236749556,"sku":"ALT06-B26","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"WHITE","offer_id":42899236782324,"sku":"ALT06-B29","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/0200400050_0055ABEGOTONERNOLIFT00.COMMON.jpg?v=1744336410"},{"product_id":"alter-ego-italy-be-blonde-refresh-color-refresh-mousse-150ml-various-colours-alt06-0093","title":"ALTER EGO ITALY Be Blonde Refresh Color Refresh Mousse  |  150ml, Various Colours","description":"\u003cp data-start=\"0\" data-end=\"44\"\u003e\u003cstrong\u003eTone Refresh with Lightweight Colour Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"46\" data-end=\"426\"\u003eEnhances and maintains tone while improving softness and manageability through the hair fibre. The lightweight mousse delivers even colour deposit to refresh faded lengths and refine tonal balance without weighing the hair down. Ideal for maintaining colour between salon visits, it supports clean, controlled results with a natural finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"428\" data-end=\"705\"\u003eRefreshes and enhances colour tone between services\u003cbr data-start=\"479\" data-end=\"482\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"428\" data-end=\"705\"\u003eProvides even, lightweight colour deposit\u003cbr data-start=\"523\" data-end=\"526\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"428\" data-end=\"705\"\u003eImproves softness and manageability\u003cbr data-start=\"561\" data-end=\"564\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"428\" data-end=\"705\"\u003eSupports tonal balance and colour clarity\u003cbr data-start=\"605\" data-end=\"608\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"428\" data-end=\"705\"\u003eMaintains natural movement without heaviness\u003cbr data-start=\"652\" data-end=\"655\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"428\" data-end=\"705\"\u003eSuitable for blonde and fashion colour maintenance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"BEIGE","offer_id":42899236913396,"sku":"ALT06-B03","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"SILVER","offer_id":42899236946164,"sku":"ALT06-B06","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"VANILLA","offer_id":42899236978932,"sku":"ALT06-B09","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/beBlonde_refresh_600x_81282195-dc35-4009-9ac2-f3b91f0b845a.webp?v=1744343161"},{"product_id":"alter-ego-italy-black-pump-alt21-030","title":"ALTER EGO ITALY BLACK PUMP","description":"\u003cp data-start=\"0\" data-end=\"49\"\u003e\u003cstrong\u003eEfficient Dispensing with Controlled Product Flow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"51\" data-end=\"381\"\u003eDelivers precise, mess-free dispensing, allowing for accurate product control in busy salon environments. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"383\" data-end=\"640\"\u003eProvides controlled, consistent product dispensing\u003cbr data-start=\"433\" data-end=\"436\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"383\" data-end=\"640\"\u003eHelps reduce waste and overuse\u003cbr data-start=\"466\" data-end=\"469\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"383\" data-end=\"640\"\u003eImproves efficiency during salon services\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":42899237142772,"sku":"ALT21-030","price":3.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/products\/ALT21-030.jpg?v=1744339924"},{"product_id":"alter-ego-italy-blondego-balayage-clay-lightener-450g-alt04-129","title":"ALTER EGO ITALY BLONDEGO BALAYAGE CLAY LIGHTENER 450G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-33\" data-testid=\"conversation-turn-82\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"a7891a77-b1d7-4bb4-9e60-78cf534d87cf\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"42\"\u003e\u003cstrong\u003eFreehand Lift with Controlled Clay Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"427\"\u003eDelivers controlled, surface-level lightening with enhanced precision for freehand techniques. The clay-based formula provides strong adherence to the hair fibre, allowing for clean, isolated lift without transfer or swelling. Ideal for balayage and creative lightening work, it supports consistent results with improved control and fibre protection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003eProvides controlled lift for freehand lightening\u003cbr data-start=\"477\" data-end=\"480\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003eClay texture ensures strong adherence to the fibre\u003cbr data-start=\"530\" data-end=\"533\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003ePrevents transfer for clean, precise application\u003cbr data-start=\"581\" data-end=\"584\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003eSupports even, consistent lightening results\u003cbr data-start=\"628\" data-end=\"631\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003eHelps maintain fibre condition during processing\u003cbr data-start=\"679\" data-end=\"682\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"429\" data-end=\"740\"\u003eSuitable for balayage and creative highlighting techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237208308,"sku":"ALT04-129","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/BalayageClayLightener.png?v=1744343011"},{"product_id":"alter-ego-italy-blondego-gentle-protective-lightener-500g-alt04-136","title":"ALTER EGO ITALY BLONDEGO GENTLE PROTECTIVE LIGHTENER 500G","description":"\u003cp\u003e\u003cstrong\u003eNeutralising abilities ideal for safe lightening techniques up to 7 levels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eA professional lightening powder infused with purple micro-pigments for optimal neutralization and up to 7 levels of lift. Designed to protect the hair’s keratin structure while maintaining moisture balance, it delivers safe, high-performance lightening with minimal damage. Ideal for achieving luminous, even blonde results.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightens up to 7 levels while maintaining hair integrity\u003c\/li\u003e\n\u003cli\u003eProtects the keratin structure and sulfur bonds\u003c\/li\u003e\n\u003cli\u003eEnsures maximum hydration during and after the lightening process\u003c\/li\u003e\n\u003cli\u003eHelps prevent or reduce imperfections caused by bleaching\u003c\/li\u003e\n\u003cli\u003eProvides a neutralizing effect for cleaner, brighter blonde tones\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237306612,"sku":"ALT04-136","price":57.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/GentleProtectiveLightener.jpg?v=1744336886"},{"product_id":"alter-ego-italy-blondego-pure-diamond-lift-60ml-various-colours-alt06-0096","title":"ALTER EGO ITALY Blondego Pure Diamond Lift  |  60ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"d2b29543-d67c-448a-a697-040d64021c8b\" data-testid=\"conversation-turn-63\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-24\" data-testid=\"conversation-turn-64\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ccdf93a9-d72d-4e44-b433-0cf69c29ff5d\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"45\"\u003e\u003cstrong\u003eHigh Clarity Lift with Refined Blonde Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"47\" data-end=\"452\"\u003eBlondego Pure Diamond Lift delivers clean, high-performance lightening with enhanced clarity and brightness through the hair fibre. The refined formula supports controlled lift while helping maintain fibre strength, allowing for more precise blonde outcomes with reduced underlying warmth. Ideal for detailed lightening work, it provides consistent, even results across a range of professional techniques.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eProvides clean, high-clarity lightening results\u003cbr data-start=\"501\" data-end=\"504\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eSupports controlled, even lift through the fibre\u003cbr data-start=\"552\" data-end=\"555\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eHelps minimise unwanted warmth during processing\u003cbr data-start=\"603\" data-end=\"606\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eMaintains fibre integrity throughout lightening\u003cbr data-start=\"653\" data-end=\"656\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eSmooth consistency for precise application\u003cbr data-start=\"698\" data-end=\"701\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"454\" data-end=\"754\"\u003eSuitable for foils, balayage and detailed blonde work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"HL0","offer_id":42899237339380,"sku":"ALT06-B40","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL1","offer_id":42899237372148,"sku":"ALT06-B41","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL2","offer_id":42899237404916,"sku":"ALT06-B42","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL7","offer_id":42899237437684,"sku":"ALT06-B47","price":18.5,"currency_code":"AUD","in_stock":true},{"title":"HL91","offer_id":42899237470452,"sku":"ALT06-B49","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/113485oor1cbb.webp?v=1744338478"},{"product_id":"alter-ego-italy-blondego-pure-light-blue-powder-500g-alt04-106","title":"ALTER EGO ITALY BLONDEGO PURE LIGHT BLUE POWDER 500G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-62\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-23\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-message-id=\"c6daa3ee-dac7-45c7-8a46-bfb9b0ceb9fe\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-end=\"41\" data-start=\"0\"\u003e\u003cstrong\u003eClean Lift with Controlled Neutralisation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"456\" data-start=\"43\"\u003eBlondego Pure Light Blue Powder delivers consistent, controlled lightening while helping counteract unwanted warm tones during the lift process. The blue-toned formula supports cleaner blonde results by refining underlying warmth, allowing for more balanced, even outcomes. Ideal for professional lightening services, it maintains fibre integrity while providing reliable performance across a range of techniques.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eProvides controlled, even lightening performance\u003cbr data-end=\"509\" data-start=\"506\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eHelps neutralise warm tones during lift\u003cbr data-is-only-node=\"\" data-end=\"551\" data-start=\"548\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eSupports cleaner, more balanced blonde results\u003cbr data-end=\"600\" data-start=\"597\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eMaintains fibre condition throughout processing\u003cbr data-end=\"650\" data-start=\"647\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eSmooth mixing for precise application\u003cbr data-end=\"690\" data-start=\"687\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"747\" data-start=\"458\"\u003eSuitable for foils, balayage and full lightening services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none h-px w-px absolute bottom-0\" data-edge=\"true\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237503220,"sku":"ALT04-106","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/alter-ego_blond-ego_pure-light-blue-powder_800x_882eb54d-b4c1-4f04-b823-bff2e6b1cf06.webp?v=1744336784"},{"product_id":"alter-ego-italy-blondego-pure-light-cream-500g-alt04-103","title":"ALTER EGO ITALY BLONDEGO PURE LIGHT CREAM 500G","description":"\u003cp class=\"\" data-end=\"614\" data-start=\"146\"\u003e\u003cstrong data-end=\"216\" data-start=\"146\"\u003eAchieve controlled, high-performance lightening with maximum care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"614\" data-start=\"146\"\u003eALTER EGO Italy Blondego Pure Light Cream is a professional lightening cream designed to deliver up to 7 levels of lift while preserving hair integrity. Its creamy, non-volatile formula ensures easy application and even distribution, making it ideal for precision work and full-head lightening. Enriched with protective agents, it helps maintain softness and strength during the lifting process.\u003c\/p\u003e\n\u003cul data-end=\"820\" data-start=\"616\"\u003e\n\u003cli class=\"\" data-end=\"653\" data-start=\"616\"\u003e\n\u003cp class=\"\" data-end=\"653\" data-start=\"618\"\u003eLifts up to 7 levels with control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"705\" data-start=\"654\"\u003e\n\u003cp class=\"\" data-end=\"705\" data-start=\"656\"\u003eCreamy, dust-free formula for clean application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"745\" data-start=\"706\"\u003e\n\u003cp class=\"\" data-end=\"745\" data-start=\"708\"\u003eIdeal for all lightening techniques\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"788\" data-start=\"746\"\u003e\n\u003cp class=\"\" data-end=\"788\" data-start=\"748\"\u003ePreserves hair moisture and elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"820\" data-start=\"789\"\u003e\n\u003cp class=\"\" data-end=\"820\" data-start=\"791\"\u003eSuitable for all hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"\" data-end=\"1013\" data-start=\"822\"\u003e \u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237535988,"sku":"ALT04-103","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/PureLightCream.jpg?v=1744337546"},{"product_id":"alter-ego-italy-blondego-total-blonde-activator-500ml-alt07-103","title":"ALTER EGO ITALY BLONDEGO TOTAL BLONDE ACTIVATOR 500ML","description":"\u003cp data-start=\"0\" data-end=\"48\"\u003e\u003cstrong\u003eControlled Activation for Clean, Even Lightening\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"50\" data-end=\"443\"\u003eBlondego Total Blonde Activator supports consistent, controlled lightening by optimising the performance of Blondego lighteners. The stabilised formula ensures even lift and smooth development, helping maintain fibre condition while achieving clean blonde results. Ideal for professional lightening services, it allows for predictable processing and refined outcomes across various techniques.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eProvides controlled activation for even lightening results\u003cbr data-start=\"503\" data-end=\"506\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eSupports consistent lift and smooth development\u003cbr data-start=\"553\" data-end=\"556\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eHelps maintain fibre condition during processing\u003cbr data-start=\"604\" data-end=\"607\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eEnsures predictable, reliable technical performance\u003cbr data-start=\"658\" data-end=\"661\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eOptimises performance of Blondego lighteners\u003cbr data-start=\"705\" data-end=\"708\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"765\"\u003eSuitable for foils, balayage and full lightening services\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":42899237601524,"sku":"ALT07-103","price":13.3,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/113502FaX1dfa.webp?v=1775013941"},{"product_id":"alter-ego-italy-blondego-ultra-9-lightener-500g-alt04-126","title":"ALTER EGO ITALY BLONDEGO ULTRA 9 LIGHTENER 500G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-21\" data-testid=\"conversation-turn-58\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4bcf9625-0143-4f95-953e-a5065545d2e6\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"54\"\u003e\u003cstrong\u003eHigh Lift Performance with Controlled Fibre Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"56\" data-end=\"463\"\u003eDelivers powerful lift while helping maintain fibre integrity throughout the lightening process. The advanced powder formula supports up to high levels of lift with controlled, even development, allowing for cleaner blonde results with reduced stress on the hair structure. Ideal for professional lightening services, it provides reliable performance across a range of techniques.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eZero-dust grey bleaching powder\u003c\/li\u003e\n\u003cli\u003eLighten up to 9 levels\u003c\/li\u003e\n\u003cli\u003ePro-Light Systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-21\" data-testid=\"conversation-turn-58\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4bcf9625-0143-4f95-953e-a5065545d2e6\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"465\" data-end=\"801\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSmooth consistency for precise mixing and application\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899237634292,"sku":"ALT04-126","price":53.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/Ultra9Lightener.jpg?v=1748389550"},{"product_id":"alter-ego-italy-booster-60ml-various-colours-alt06-0098","title":"ALTER EGO ITALY Booster  |  60ml, Various Colours","description":"\u003cp data-end=\"54\" data-start=\"0\"\u003e\u003cstrong\u003eEnhanced Colour Performance with Targeted Tone Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"464\" data-start=\"56\"\u003eBooster intensifies colour results by amplifying pigment concentration and refining tonal direction during technical services. The concentrated additive works within the colour system to enhance vibrancy, depth or neutralisation, allowing for more customised, precise outcomes. Ideal for corrective work or tailored formulations, it supports controlled colour refinement without compromising fibre condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"758\" data-start=\"466\"\u003eEnhances pigment intensity and colour depth\u003cbr data-end=\"512\" data-start=\"509\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"758\" data-start=\"466\"\u003eRefines tonal direction for customised results\u003cbr data-is-only-node=\"\" data-end=\"561\" data-start=\"558\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"758\" data-start=\"466\"\u003eSupports neutralisation or vibrancy as required\u003cbr data-end=\"611\" data-start=\"608\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"758\" data-start=\"466\"\u003eImproves precision in colour formulation\u003cbr data-end=\"654\" data-start=\"651\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"758\" data-start=\"466\"\u003eWorks in synergy with professional colour systems\u003cbr data-end=\"706\" data-start=\"703\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"758\" data-start=\"466\"\u003eSuitable for corrective and tailored colour services\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER EGO","offers":[{"title":"BLUE","offer_id":42899237830900,"sku":"ALT06-TBLUE","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"GREEN","offer_id":42899237863668,"sku":"ALT06-TGREEN","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"NEUTRAL","offer_id":42899237896436,"sku":"ALT06-TNEUT","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"ORANGE","offer_id":42899237929204,"sku":"ALT06-TORANGE","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"RED","offer_id":42899237961972,"sku":"ALT06-TRED","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"VIOLET","offer_id":42899237994740,"sku":"ALT06-TVIO","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"YELLOW","offer_id":42899238027508,"sku":"ALT06-TYELL","price":13.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/15068_notbmp1grande.jpg?v=1744337890"},{"product_id":"alter-ego-italy-coactivator-emulsion-1000ml-various-colours-alt07-0100","title":"ALTER EGO ITALY Coactivator Emulsion  |  1000ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-19\" data-testid=\"conversation-turn-54\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"1b036453-5b97-4f19-bfd4-12928cd41a09\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"53\"\u003e\u003cstrong\u003eControlled Development with Balanced Fibre Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"55\" data-end=\"479\"\u003eSupports precise oxidation and even colour development while helping maintain fibre condition throughout technical services. The stabilised formula ensures consistent lift and pigment activation, allowing for controlled, predictable results across a range of colouring applications. Ideal for professional use, it promotes uniform saturation and reliable performance without compromising hair integrity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eProvides stable, controlled oxidation for colour development\u003cbr data-start=\"541\" data-end=\"544\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eSupports even lift and consistent pigment activation\u003cbr data-start=\"596\" data-end=\"599\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eHelps maintain fibre condition during processing\u003cbr data-start=\"647\" data-end=\"650\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eEnsures smooth mixing and application\u003cbr data-start=\"687\" data-end=\"690\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"481\" data-end=\"801\"\u003eDelivers predictable, uniform technical results\u003cbr data-start=\"737\" data-end=\"740\"\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"5 VOL 1.5%","offer_id":42899238486260,"sku":"ALT07-006","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"10 VOL 3%","offer_id":42899238355188,"sku":"ALT07-010","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"20 VOL 6%","offer_id":42899238387956,"sku":"ALT07-020","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"30 VOL 9%","offer_id":42899238420724,"sku":"ALT07-030","price":13.95,"currency_code":"AUD","in_stock":true},{"title":"40 VOL 12%","offer_id":42899238453492,"sku":"ALT07-040","price":13.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT07-ALL.png?v=1775013640"},{"product_id":"alter-ego-italy-color-care-conditioner-various-sizes-alt01-0088","title":"ALTER EGO ITALY Color Care Conditioner  |  Various Sizes","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-18\" data-testid=\"conversation-turn-52\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"19c650c3-d958-4ec5-b487-54514828c0bc\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"55\"\u003e\u003cstrong\u003eColour Protection with Lightweight Conditioning Balance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"57\" data-end=\"464\"\u003eHelps maintain colour vibrancy while delivering lightweight hydration and improved manageability through the hair fibre. The formula supports cuticle alignment to minimise colour fade, enhancing smoothness and shine without overloading finer hair types. Ideal for colour-treated hair requiring daily conditioning, it preserves tone clarity while keeping the fibre soft and controlled.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"466\" data-end=\"735\"\u003eHelps maintain colour vibrancy and tone clarity\u003cbr data-start=\"513\" data-end=\"516\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"466\" data-end=\"735\"\u003eSupports cuticle alignment to reduce colour fade\u003cbr data-start=\"564\" data-end=\"567\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"466\" data-end=\"735\"\u003eProvides lightweight hydration without heaviness\u003cbr data-start=\"615\" data-end=\"618\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"466\" data-end=\"735\"\u003eImproves softness and manageability\u003cbr data-start=\"653\" data-end=\"656\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"466\" data-end=\"735\"\u003eEnhances shine and smoothness\u003cbr data-start=\"685\" data-end=\"688\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"466\" data-end=\"735\"\u003eSuitable for fine to normal colour-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eApply evenly through the lengths and on the ends and massage gently. Leave on for a few minutes and rinse.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"200ML","offer_id":42899238912244,"sku":"ALT01-140","price":8.0,"currency_code":"AUD","in_stock":true},{"title":"950ML","offer_id":46577941217524,"sku":"ALT01-142","price":17.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT01-140_63cf6d04-601b-42a8-8da6-481be1d09595.png?v=1775013592"},{"product_id":"alter-ego-italy-color-care-conditioning-cream-various-sizes-alt01-0089","title":"ALTER EGO ITALY Color Care Conditioning Cream  |  Various Sizes","description":"\u003cp\u003e\u003cstrong\u003eColour protection treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIntensive treatment for coloured and bleached hair. It deeply nourishes the hair fibre. Protects the cosmetic colour from fading. The rich texture makes cuticles smoother enhancing softness and brightness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e98% of natural origin ingredients\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eEnhances and protects colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply evenly through the lengths and on the ends and massage gently. Leave on for 3-5 minutes, lather and then rinse.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"950ML","offer_id":42899239010548,"sku":"ALT01-146","price":17.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/products\/ALT01-146_5803c4ab-e99f-4adb-be0b-711810f4e70a.jpg?v=1744343688"},{"product_id":"alter-ego-italy-color-care-shampoo-various-sizes-alt00-0083","title":"ALTER EGO ITALY Color Care Shampoo  |  Various Sizes","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"b74d6808-a7a6-4ad3-9530-ae1886626663\" data-testid=\"conversation-turn-47\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-16\" data-testid=\"conversation-turn-48\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"fc2517ce-e688-4e9e-8439-b5f873d6c6ed\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"46\"\u003e\u003cstrong\u003eColour Longevity with Gentle Cleansing Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"48\" data-end=\"423\"\u003eHelps preserve colour vibrancy while gently cleansing the hair and scalp without stripping the fibre. The balanced formula supports cuticle alignment to reduce colour fade, maintaining tone clarity and shine between salon visits. Ideal for colour-treated hair, it reinforces condition and manageability while protecting the integrity of the colour service.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"425\" data-end=\"697\"\u003eHelps maintain colour vibrancy and tone clarity\u003cbr data-start=\"472\" data-end=\"475\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"425\" data-end=\"697\"\u003eGently cleanses without stripping the fibre\u003c\/li\u003e\n\u003cli data-start=\"425\" data-end=\"697\"\u003eSupports cuticle alignment to reduce colour fade\u003cbr data-start=\"569\" data-end=\"572\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"425\" data-end=\"697\"\u003eEnhances shine and overall hair appearance\u003cbr data-start=\"614\" data-end=\"617\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"425\" data-end=\"697\"\u003eImproves softness and manageability\u003cbr data-start=\"652\" data-end=\"655\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"425\" data-end=\"697\"\u003eSuitable for all colour-treated hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eApply to wet hair and scalp, leave on for a few minutes and then rinse. Apply again if necessary.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"300ML","offer_id":42899240059124,"sku":"ALT00-140","price":8.0,"currency_code":"AUD","in_stock":true},{"title":"950ML","offer_id":46595608609012,"sku":"ALT00-142","price":24.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT00-140.png?v=1775013359"},{"product_id":"alter-ego-italy-hasty-too-allinone-leavein-multifunction-conditioner-150ml-alt01-180","title":"ALTER EGO ITALY ALTER EGO ITALY HASTY TOO ALL-IN-ONE LEAVE-IN MULTIFUNCTION CONDITIONER 150ML (SD) *CLEARANCE","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-15\" data-testid=\"conversation-turn-46\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"9d114c59-5385-4879-8789-0c05dc74d8a0\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-15\" data-testid=\"conversation-turn-46\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"9d114c59-5385-4879-8789-0c05dc74d8a0\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"60\"\u003e\u003cstrong\u003eMulti-Benefit Conditioning with Lightweight Leave-In Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"62\" data-end=\"431\"\u003eImproves manageability, softness and control while providing lightweight conditioning through the hair fibre. The multi-functional formula helps detangle, smooth and protect, enhancing fibre alignment without adding weight or residue. Ideal for all hair types, it supports easier styling and a more controlled, polished finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"433\" data-end=\"728\"\u003eHelps detangle and improve manageability\u003cbr data-start=\"473\" data-end=\"476\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"433\" data-end=\"728\"\u003eEnhances softness and smooths the fibre\u003cbr data-start=\"515\" data-end=\"518\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"433\" data-end=\"728\"\u003eSupports fibre alignment for improved control\u003cbr data-start=\"563\" data-end=\"566\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"433\" data-end=\"728\"\u003eLightweight conditioning with no residue build-up\u003cbr data-start=\"615\" data-end=\"618\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"433\" data-end=\"728\"\u003ePrepares the hair for easier styling and finishing\u003cbr data-start=\"668\" data-end=\"671\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"433\" data-end=\"728\"\u003eSuitable for all hair types as a daily leave-in treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eApply after shampoo on towel-dried hair. Do not rinse. Style as desired.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899240452340,"sku":"ALT01-180","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/73867.webp?v=1744339617"},{"product_id":"alter-ego-italy-hasty-too-blow-dry-hydro-gel-medium-hold-prestyling-gel-150ml-alt03-165","title":"ALTER EGO ITALY HASTY TOO BLOW DRY HYDRO GEL MEDIUM HOLD PRE-STYLING GEL 150ML (SD) *CLEARANCE","description":"\u003cp data-start=\"0\" data-end=\"42\"\u003e\u003cstrong\u003eBlow-Dry Control with Flexible Gel Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"450\"\u003eEnhances control and structure during blow-drying, helping shape the hair while maintaining movement and flexibility through the fibre. The lightweight gel texture distributes evenly to support direction and hold without stiffness, improving manageability and finish. Ideal for controlled styling and smooth blow-dries, it delivers medium hold with a natural, touchable result.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"452\" data-end=\"743\"\u003eProvides medium hold for controlled styling\u003cbr data-start=\"495\" data-end=\"498\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"452\" data-end=\"743\"\u003eEnhances direction and shape during blow-drying\u003cbr data-start=\"545\" data-end=\"548\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"452\" data-end=\"743\"\u003eImproves fibre control without stiffness\u003cbr data-start=\"588\" data-end=\"591\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"452\" data-end=\"743\"\u003eLightweight gel texture for even distribution\u003cbr data-start=\"636\" data-end=\"639\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"452\" data-end=\"743\"\u003eMaintains natural movement and flexibility\u003cbr data-start=\"681\" data-end=\"684\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"452\" data-end=\"743\"\u003eSuitable as a pre-styling base for smooth, structured looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eApply 1-3 doses of product on towel-dried or dry hair, distributing it through the ends. Perfect for drying with a hairdryer or for air drying, without a source of heat. Use more product if you want a stronger hold.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899240485108,"sku":"ALT03-165","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/alter-ego-italy-blow-dry-hydro-gel-medium-hold.jpg?v=1744344734"},{"product_id":"alter-ego-italy-hasty-too-classic-pomade-50ml-alt03-120","title":"ALTER EGO ITALY HASTY TOO CLASSIC POMADE 50ML (SD)","description":"\u003cp data-start=\"0\" data-end=\"40\"\u003e\u003cstrong\u003eClassic Definition with Controlled Shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"42\" data-end=\"387\"\u003eHasty Too Classic Pomade delivers smooth definition and control with a refined, medium-shine finish. The workable texture allows for precise styling and reworkability, helping shape the hair fibre while maintaining flexibility and softness. Ideal for polished looks and classic styling, it provides structure without stiffness or heavy build-up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"389\" data-end=\"655\"\u003eProvides medium hold with controlled definition\u003cbr data-start=\"436\" data-end=\"439\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"389\" data-end=\"655\"\u003eDelivers a refined, natural-looking shine\u003cbr data-start=\"480\" data-end=\"483\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"389\" data-end=\"655\"\u003eAllows for easy restyling and reworkability\u003cbr data-start=\"526\" data-end=\"529\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"389\" data-end=\"655\"\u003eSmooths the fibre for a polished finish\u003cbr data-start=\"568\" data-end=\"571\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"389\" data-end=\"655\"\u003eMaintains flexibility without stiffness\u003cbr data-start=\"610\" data-end=\"613\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"389\" data-end=\"655\"\u003eSuitable for classic and structured styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eApply on dry hair and style with your hands to sculpt.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":42899240517876,"sku":"ALT03-120","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-120_b1cd52b8-6199-4524-9127-122ec1e6e958.jpg?v=1775012853"},{"product_id":"alter-ego-italy-hasty-too-eco-lacquer-320ml-alt02-109","title":"ALTER EGO ITALY HASTY TOO ECO LACQUER 320ML (SD)","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"f2676998-32d8-4a17-8169-b6613f26de87\" data-testid=\"conversation-turn-39\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-12\" data-testid=\"conversation-turn-40\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"a885483c-5f8e-45b0-9811-1f84f617e84d\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"45\"\u003e\u003cstrong\u003eSustainable Hold with Clean Finishing Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"47\" data-end=\"400\"\u003eDelivers reliable hold and style control while maintaining a lightweight feel through the hair. The fine mist distributes evenly to support shape and longevity without stiffness, helping preserve movement and a natural finish. Ideal for finishing and setting styles, it provides lasting control with a cleaner, more refined result.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"402\" data-end=\"679\"\u003eProvides flexible hold for style control and longevity\u003cbr data-start=\"456\" data-end=\"459\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"402\" data-end=\"679\"\u003eFine mist for even, controlled application\u003cbr data-start=\"501\" data-end=\"504\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"402\" data-end=\"679\"\u003eMaintains natural movement without stiffness\u003cbr data-start=\"548\" data-end=\"551\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"402\" data-end=\"679\"\u003eHelps retain shape throughout the day\u003cbr data-start=\"588\" data-end=\"591\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"402\" data-end=\"679\"\u003eLightweight feel with no visible residue\u003cbr data-start=\"631\" data-end=\"634\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"402\" data-end=\"679\"\u003eSuitable for finishing and setting all styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply over dry hair at a distance of 20-30cm. \u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899240648948,"sku":"ALT02-109","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/Untitleddesign_7.png?v=1744343475"},{"product_id":"alter-ego-italy-hasty-too-grip-it-on-holding-foam-250ml-alt03-107","title":"ALTER EGO ITALY HASTY TOO GRIP IT ON HOLDING FOAM 250ML (SD) *CLEARANCE","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69c5efa3-7fc4-8323-af36-e84128b2f0cb-11\" data-testid=\"conversation-turn-38\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"946eee49-b589-45db-b32e-3e22b6a39cdd\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"45\"\u003e\u003cstrong\u003eTargeted Hold with Structured Styling Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"47\" data-end=\"398\"\u003eDelivers controlled hold and support, helping maintain shape and direction during styling. The lightweight foam enhances fibre grip and structure, allowing for improved control without stiffness or stickiness. Ideal for blow-drying or setting styles, it provides lasting hold with natural movement and a clean finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"400\" data-end=\"660\"\u003eProvides medium hold with flexible control\u003cbr data-start=\"442\" data-end=\"445\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"400\" data-end=\"660\"\u003eEnhances grip for improved styling precision\u003cbr data-start=\"489\" data-end=\"492\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"400\" data-end=\"660\"\u003eSupports structure and shape retention\u003cbr data-start=\"530\" data-end=\"533\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"400\" data-end=\"660\"\u003eLightweight foam with no sticky residue\u003cbr data-start=\"572\" data-end=\"575\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"400\" data-end=\"660\"\u003eMaintains natural movement and softness\u003cbr data-start=\"614\" data-end=\"617\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"400\" data-end=\"660\"\u003eSuitable for blow-drying and setting styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Use on damp hair and style as desired. \u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899240714484,"sku":"ALT03-107","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-107.png?v=1742875560"},{"product_id":"alter-ego-italy-hasty-too-light-imprint-moulding-paste-100ml-alt03-133","title":"ALTER EGO ITALY HASTY TOO LIGHT IMPRINT MOULDING PASTE 100ML (SD)","description":"\u003cp data-start=\"0\" data-end=\"44\"\u003e\u003cstrong\u003eFlexible Texture with Lightweight Definition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"46\" data-end=\"455\"\u003eDelivers soft hold and natural definition, allowing for controlled styling with movement and flexibility through the fibre. The lightweight paste adds subtle texture and separation without overloading the hair, making it ideal for reshaping and refining styles throughout the day. Suitable for all hair types, it provides a clean, low-shine finish with a touchable feel.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"457\" data-end=\"696\"\u003eProvides light, flexible hold\u003cbr data-start=\"486\" data-end=\"489\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"457\" data-end=\"696\"\u003eEnhances texture and separation\u003cbr data-start=\"520\" data-end=\"523\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"457\" data-end=\"696\"\u003eMaintains natural movement and softness\u003cbr data-start=\"562\" data-end=\"565\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"457\" data-end=\"696\"\u003eAllows for easy restyling throughout the day\u003cbr data-start=\"609\" data-end=\"612\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"457\" data-end=\"696\"\u003eLow-shine finish for a natural look\u003cbr data-start=\"647\" data-end=\"650\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"457\" data-end=\"696\"\u003eSuitable for all hair types and casual styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply to dry hair and create as desired.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899240911092,"sku":"ALT03-133","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-133_4493eae7-2c58-4943-b044-d1a75380fe41.jpg?v=1775012637"},{"product_id":"alter-ego-italy-hasty-too-ocean-mist-beach-style-spray-150ml-alt03-115","title":"ALTER EGO ITALY HASTY TOO OCEAN MIST BEACH STYLE SPRAY 150ML (SD) *CLEARANCE","description":"\u003cp data-start=\"0\" data-end=\"49\"\u003e\u003cstrong\u003eTextured Movement with Natural, Beach-Like Finish\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"51\" data-end=\"451\"\u003eHasty Too Ocean Mist Beach Style Spray enhances texture and separation, creating a relaxed, undone finish with natural movement through the hair. The lightweight spray adds grip and definition without stiffness, supporting soft, tousled styles with a matte, slightly dry feel. Ideal for creating beach-inspired looks or adding body to finer hair, it delivers effortless texture with flexible control.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"453\" data-end=\"729\"\u003eEnhances texture and separation through the fibre\u003cbr data-start=\"502\" data-end=\"505\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"453\" data-end=\"729\"\u003eCreates a natural, matte beach-like finish\u003cbr data-start=\"547\" data-end=\"550\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"453\" data-end=\"729\"\u003eAdds light grip for improved styling control\u003cbr data-start=\"594\" data-end=\"597\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"453\" data-end=\"729\"\u003eMaintains soft, flexible movement\u003cbr data-start=\"630\" data-end=\"633\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"453\" data-end=\"729\"\u003eLightweight formula with no stiffness or residue\u003cbr data-start=\"681\" data-end=\"684\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"453\" data-end=\"729\"\u003eSuitable for creating relaxed, tousled styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Spray evenly over towel dried hair or dry hair. Leave to dry naturally or with a diffuser.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899241468148,"sku":"ALT03-115","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-115.png?v=1775012399"},{"product_id":"alter-ego-italy-hasty-too-polishing-creme-softening-prestyler-125ml-alt03-163","title":"ALTER EGO ITALY HASTY TOO POLISHING CREME SOFTENING PRE-STYLER 125ML (SD)*CLEARANCE","description":"\u003cp data-start=\"0\" data-end=\"46\"\u003e\u003cstrong\u003eSoftening Control with Smooth Blow-Dry Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"48\" data-end=\"404\"\u003eSmooths the hair fibre while improving control and manageability during styling. This lightweight pre-styler helps reduce frizz and enhance fibre alignment, allowing for a more refined, polished finish without weighing the hair down. Ideal for blow-drying and controlled styling, it supports softness, movement and a clean result.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"406\" data-end=\"676\"\u003eHelps smooth the fibre and reduce frizz\u003cbr data-start=\"445\" data-end=\"448\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"406\" data-end=\"676\"\u003eImproves control during blow-drying\u003cbr data-start=\"483\" data-end=\"486\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"406\" data-end=\"676\"\u003eEnhances fibre alignment for a polished finish\u003cbr data-start=\"532\" data-end=\"535\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"406\" data-end=\"676\"\u003eLightweight feel without heaviness or residue\u003cbr data-start=\"580\" data-end=\"583\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"406\" data-end=\"676\"\u003eMaintains softness and natural movement\u003cbr data-start=\"622\" data-end=\"625\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"406\" data-end=\"676\"\u003eSuitable as a pre-styling step for controlled looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply a small quantity evenly to damp hair and style as desired.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899241500916,"sku":"ALT03-163","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/Untitleddesign_14.png?v=1744344535"},{"product_id":"alter-ego-italy-hasty-too-raw-clay-molding-matte-clay-50ml-alt03-160","title":"ALTER EGO ITALY HASTY TOO RAW CLAY MOLDING MATTE CLAY 50ML (SD)","description":"\u003cp data-start=\"0\" data-end=\"48\"\u003e\u003cstrong\u003eMatte Definition with Strong, Reworkable Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"50\" data-end=\"447\"\u003eDelivers firm hold and dry texture, allowing for controlled shaping with a natural, matte finish. The dense yet workable consistency adds grip through the fibre, supporting separation and structure without excess shine or greasiness. Ideal for short styles and defined looks, it provides long-lasting control with the flexibility to rework throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"449\" data-end=\"690\"\u003eProvides strong, reworkable hold\u003cbr data-start=\"481\" data-end=\"484\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"449\" data-end=\"690\"\u003eCreates dry texture with a matte finish\u003cbr data-start=\"523\" data-end=\"526\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"449\" data-end=\"690\"\u003eEnhances separation and definition\u003cbr data-start=\"560\" data-end=\"563\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"449\" data-end=\"690\"\u003eAdds grip for controlled styling\u003cbr data-start=\"595\" data-end=\"598\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"449\" data-end=\"690\"\u003eMaintains shape without greasiness or shine\u003cbr data-start=\"641\" data-end=\"644\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"449\" data-end=\"690\"\u003eSuitable for short styles and structured looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply a small amount with fingertips and style as desired.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899241599220,"sku":"ALT03-160","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-160_00e3de8e-b898-45f6-82b1-6cb0d7476c9c.jpg?v=1775012225"},{"product_id":"alter-ego-italy-hasty-too-sculptex-gel-extra-hold-fluid-gel-250ml-alt03-123","title":"ALTER EGO ITALY HASTY TOO SCULPTEX GEL EXTRA HOLD FLUID GEL 250ML (SD) *CLEARANCE","description":"\u003cp data-start=\"0\" data-end=\"44\"\u003e\u003cstrong\u003eStructured Control with High-Definition Hold\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"46\" data-end=\"421\"\u003eHasty Too Sculptex Gel delivers strong, precise hold to shape and define styles with high control and clarity. The fluid gel texture allows for even distribution through the fibre, supporting structure and direction without flaking or visible residue. Ideal for sculpted looks, wet styling or controlled finishes, it provides lasting definition with a clean, polished result.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"423\" data-end=\"718\"\u003eProvides extra hold for defined, structured styles\u003cbr data-start=\"473\" data-end=\"476\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"423\" data-end=\"718\"\u003eSupports precise shaping and control\u003cbr data-start=\"512\" data-end=\"515\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"423\" data-end=\"718\"\u003eFluid texture for even application through the fibre\u003cbr data-start=\"567\" data-end=\"570\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"423\" data-end=\"718\"\u003eDelivers definition with a clean, polished finish\u003cbr data-start=\"619\" data-end=\"622\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"423\" data-end=\"718\"\u003eNon-flaking formula with no visible residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Use on dry hair to create and define or on damp hair for extra sculpted effects. \u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899241631988,"sku":"ALT03-123","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/8008277041704_9f245cec-364f-4fa5-b626-980c102ae35c_1.webp?v=1744344479"},{"product_id":"alter-ego-italy-hasty-too-smoothing-balm-taming-smoothing-fluid-100ml-alt03-153","title":"ALTER EGO ITALY HASTY TOO SMOOTHING BALM TAMING \u0026 SMOOTHING FLUID 100ML*CLEARANCE","description":"\u003cp\u003e\u003cstrong\u003eTaming \u0026amp; Smoothing Fluid\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA professional smoothing balm designed to control frizz, combat humidity, and reduce volume for sleek, polished styles. Its disciplining formula ensures smooth, manageable hair with long-lasting softness and shine, making it ideal for perfectly straight looks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides anti-frizz and anti-humidity protection\u003c\/li\u003e\n\u003cli\u003eReduces volume for a sleek, smooth finish\u003c\/li\u003e\n\u003cli\u003eEnhances manageability and softness\u003c\/li\u003e\n\u003cli\u003eIdeal for achieving long-lasting, straight styles\u003c\/li\u003e\n\u003cli\u003eLightweight formula without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply a small quantity to damp hair, distribute evenly, and style as desired.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899241664756,"sku":"ALT03-153","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-153_e5d902b0-e12a-44b4-be71-f4e60d2962e9.jpg?v=1742876050"},{"product_id":"alter-ego-italy-hasty-too-voluxious-volumizing-mousse-250ml-alt03-106","title":"ALTER EGO ITALY HASTY TOO VO-LUX-IOUS VOLUMIZING MOUSSE 250ML (SD)*CLEARANCE","description":"\u003cp data-start=\"0\" data-end=\"37\"\u003e\u003cstrong\u003eFull-Bodied Volume with Flexible Hold\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"39\" data-end=\"418\"\u003eBuilds volume and structure while maintaining softness and natural movement through the hair. The lightweight foam expands within the fibre to enhance fullness and support shape, delivering controlled lift without stiffness or crunch. Ideal for blow-drying and volumised styling, it creates long-lasting body with a soft, touchable finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"420\" data-end=\"679\"\u003eEnhances volume and fullness through the fibre\u003cbr data-start=\"466\" data-end=\"469\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"420\" data-end=\"679\"\u003eProvides flexible hold with natural movement\u003cbr data-start=\"513\" data-end=\"516\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"420\" data-end=\"679\"\u003eSupports root lift and overall body\u003cbr data-start=\"551\" data-end=\"554\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"420\" data-end=\"679\"\u003eImproves control during blow-drying\u003cbr data-start=\"589\" data-end=\"592\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"420\" data-end=\"679\"\u003eLightweight foam with no sticky residue\u003cbr data-start=\"631\" data-end=\"634\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"420\" data-end=\"679\"\u003eSuitable for creating soft, voluminous styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply to damp hair and style as desired.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899241828596,"sku":"ALT03-106","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/Untitleddesign_1.png?v=1744342723"},{"product_id":"alter-ego-italy-hasty-too-volume-primer-150ml-alt03-103","title":"ALTER EGO ITALY HASTY TOO VOLUME PRIMER 150ML (SD) *CLEARANCE","description":"\u003cp data-start=\"0\" data-end=\"50\"\u003e\u003cstrong\u003eFoundation Volume with Lightweight Styling Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"52\" data-end=\"414\"\u003eBuilds body and lift from the base, creating a supportive foundation for fuller, more structured styling. The lightweight formula enhances fibre thickness and improves control during blow-drying without stiffness or residue. Ideal for fine or flat hair, it prepares the fibre for volumised results with natural movement and a soft finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"416\" data-end=\"685\"\u003eEnhances body and thickness through the fibre\u003cbr data-start=\"461\" data-end=\"464\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"416\" data-end=\"685\"\u003eProvides lift and support from the root\u003cbr data-start=\"503\" data-end=\"506\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"416\" data-end=\"685\"\u003eImproves control during blow-drying\u003cbr data-start=\"541\" data-end=\"544\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"416\" data-end=\"685\"\u003eMaintains natural movement without stiffness\u003cbr data-start=\"588\" data-end=\"591\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"416\" data-end=\"685\"\u003eLightweight feel with no residue build-up\u003cbr data-start=\"632\" data-end=\"635\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"416\" data-end=\"685\"\u003eSuitable as a pre-styling base for volumised looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply 3-5 swirls to towel-dried hair. Style as desired. \u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":42899241894132,"sku":"ALT03-103","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-103_a454ff4b-cbb9-481a-833b-207326099481.jpg?v=1742878180"},{"product_id":"alter-ego-italy-hasty-too-volumizing-powder-30ml-alt03-168","title":"ALTER EGO ITALY HASTY TOO VOLUMIZING POWDER 30ML (SD) *CLEARANCE","description":"\u003cp data-start=\"0\" data-end=\"37\"\u003e\u003cstrong\u003eInstant Lift with Dry Texture Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"39\" data-end=\"416\"\u003eHasty Too Volumizing Powder delivers immediate root lift and texture, creating volume and structure without the need for backcombing. The ultra-fine powder activates on contact to add grip at the root, helping support shape and movement while maintaining a matte, natural-looking finish. Ideal for fine or flat hair, it enhances body and control for styling and finishing work.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"418\" data-end=\"679\"\u003eProvides instant root lift and volume\u003cbr data-start=\"455\" data-end=\"458\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"418\" data-end=\"679\"\u003eAdds grip for improved styling control\u003cbr data-start=\"496\" data-end=\"499\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"418\" data-end=\"679\"\u003eCreates dry texture with a matte finish\u003cbr data-start=\"538\" data-end=\"541\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"418\" data-end=\"679\"\u003eSupports long-lasting shape and structure\u003cbr data-start=\"582\" data-end=\"585\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"418\" data-end=\"679\"\u003eIdeal for fine, flat or limp hair types\u003cbr data-start=\"624\" data-end=\"627\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"418\" data-end=\"679\"\u003eSuitable for both styling and finishing applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eSprinkle some powder on the hands and apply it to dry hair. For maximum volume, apply to the hairline.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899241992436,"sku":"ALT03-168","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-168_1.jpg?v=1742877535"},{"product_id":"alter-ego-italy-hydrate-conditioner-various-sizes-alt01-0091","title":"ALTER EGO ITALY Hydrate Conditioner  |  Various Sizes","description":"\u003cp\u003e\u003cstrong\u003eFor dehydrated hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUltra light conditioner for dehydrated hair, both natural and treated. Balances hydration in all hair types. The formula in gel ensures maximum lightness and silkiness. Enriched with Aloe Vera. Gently conditions and improves hydration on ends and lengths. It perfects the structure. Hair results bouncier, softer and easier to comb.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e96% of ingredients of natural origin\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003cli\u003eEnriched with Aloe Vera\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply evenly through the lengths and on the ends and massage gently. Leave on for a few minutes and rinse.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"200ML","offer_id":42899242057972,"sku":"ALT01-160","price":8.0,"currency_code":"AUD","in_stock":true},{"title":"950ML","offer_id":42899242090740,"sku":"ALT01-162","price":17.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/EDAFGL_AEI_1008989_HYDRATE_CONDITIONER_200ML-4096x4096_ARUBMX_1024x1024_92c5081d-8269-4c80-bbf1-da8f9a155bb2.webp?v=1775011615"},{"product_id":"alter-ego-italy-hydrate-shampoo-various-sizes-alt00-0085","title":"ALTER EGO ITALY Hydrate Shampoo  |  Various Sizes","description":"\u003cp\u003e\u003cstrong\u003eFor dehydrated hair\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGentle cleansing action Shampoo for dehydrated hair, both natural and treated. Enriched with Aloe Vera. Maintains the ideal hair moisture balance. Hair are hydrated and vital. Long lasting effect.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e99% of ingredients of natural origin\u003c\/li\u003e\n\u003cli\u003eVegan friendly\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eApply on wet hair and scalp, massage and leave for a few minutes, then rinse. Repeat application if necessary.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"300ML","offer_id":42899242123508,"sku":"ALT00-160","price":8.0,"currency_code":"AUD","in_stock":true},{"title":"950ML","offer_id":42899242156276,"sku":"ALT00-162","price":24.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT00-160.png?v=1775011419"},{"product_id":"alter-ego-italy-passion-color-mask-various-sizes-and-colours-alt01-0087","title":"ALTER EGO ITALY Passion Color Mask  |  Various Sizes And Colours","description":"\u003cp data-start=\"0\" data-end=\"46\"\u003e\u003cstrong data-start=\"0\" data-end=\"46\"\u003eColour-Depositing Care with Enhanced Shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"48\" data-end=\"419\"\u003eRefreshes and enhances colour while delivering conditioning support to improve softness and manageability. Designed to intensify tone or revive faded colour, it deposits pigment while smoothing the hair fibre for a more vibrant, polished finish. Ideal for maintaining colour between services, it leaves the hair feeling nourished, glossy and refreshed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"421\" data-end=\"638\"\u003eDeposits colour to refresh and enhance tone\u003cbr data-start=\"466\" data-end=\"469\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"421\" data-end=\"638\"\u003eHelps revive faded or dull colour\u003cbr data-start=\"504\" data-end=\"507\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"421\" data-end=\"638\"\u003eProvides conditioning and softness\u003cbr data-start=\"543\" data-end=\"546\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"421\" data-end=\"638\"\u003eEnhances shine and surface smoothness\u003cbr data-start=\"585\" data-end=\"588\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"421\" data-end=\"638\"\u003eSuitable for maintaining colour between services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eAfter shampooing, wear disposable gloves, apply on towel-dried hair and distribute evenly with a comb. Leave in for 3-15 minutes as per the required colour intensity and then rinse thoroughly.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"50ML \/ AMARENA\/RED","offer_id":42899246973172,"sku":"ALT01-026","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ CIOCCOLATO\/CHOCOLATE","offer_id":42899247137012,"sku":"ALT01-040","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ BEIGE","offer_id":42899247038708,"sku":"ALT01-024","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ MIRTILLO\/VIOLET","offer_id":42899247169780,"sku":"ALT01-042","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ ARGENTO\/SILVER","offer_id":42899247005940,"sku":"ALT01-022","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ CACAO\/COFFEE","offer_id":42899247071476,"sku":"ALT01-050","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ ZUCCA\/PUMPKIN","offer_id":42899247366388,"sku":"ALT01-065","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ PESCA\/PEACH","offer_id":42899247268084,"sku":"ALT01-038","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ ORANGE","offer_id":42899247202548,"sku":"ALT01-028","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ CARAMEL","offer_id":42899247104244,"sku":"ALT01-036","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ PERLA\/PEARL","offer_id":42899247235316,"sku":"ALT01-032","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ VANILLA","offer_id":42899247333620,"sku":"ALT01-034","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"50ML \/ SABBIA\/SAND","offer_id":42899247300852,"sku":"ALT01-030","price":3.75,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ BEIGE","offer_id":42899247464692,"sku":"ALT01-025","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ MIRTILLO\/VIOLET","offer_id":42899247661300,"sku":"ALT01-043","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ ARGENTO\/SILVER","offer_id":42899247431924,"sku":"ALT01-023","price":9.95,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ CACAO\/COFFEE","offer_id":42899247530228,"sku":"ALT01-053","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ ZUCCA\/PUMPKIN","offer_id":42899247890676,"sku":"ALT01-066","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ PESCA\/PEACH","offer_id":42899247792372,"sku":"ALT01-039","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ ORANGE","offer_id":42899247726836,"sku":"ALT01-029","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ CARAMEL","offer_id":42899247562996,"sku":"ALT01-037","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ PERLA\/PEARL","offer_id":42899247759604,"sku":"ALT01-033","price":9.95,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ VANILLA","offer_id":42899247857908,"sku":"ALT01-035","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"250ML \/ SABBIA\/SAND","offer_id":42899247825140,"sku":"ALT01-031","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/18983_AlterEgo_470_470.jpg?v=1744337500"},{"product_id":"alter-ego-italy-repair-no-breakage-150ml-alt01-154","title":"ALTER EGO ITALY REPAIR NO BREAKAGE 150ML (SD) *CLEARANCE","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"1b662b0b-f5cf-4aae-b218-8025f781d142\" data-testid=\"conversation-turn-461\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a2f6-a2a8-8323-839e-4a614640605a-17\" data-testid=\"conversation-turn-462\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4fa26ab5-2d76-42cd-9c93-fed69eb84e32\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"47\"\u003e\u003cstrong data-start=\"0\" data-end=\"47\"\u003eReinforcing Protection to Minimise Breakage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"49\" data-end=\"434\"\u003eHelps strengthen weakened fibres while improving resistance to mechanical stress during brushing and styling. Designed to support smoother detangling and enhanced manageability, it works to reduce the appearance of breakage without weighing the hair down. Ideal for fragile or damaged hair, it leaves the fibre feeling stronger, more resilient and easier to control.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"436\" data-end=\"645\"\u003eHelps reduce the appearance of breakage\u003cbr data-start=\"477\" data-end=\"480\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"645\"\u003eSupports fibre strength and resilience\u003cbr data-start=\"520\" data-end=\"523\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"645\"\u003eImproves detangling and manageability\u003cbr data-start=\"562\" data-end=\"565\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"645\"\u003eLightweight formula without heaviness\u003cbr data-start=\"604\" data-end=\"607\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"645\"\u003eSuitable for fragile or damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply on damp hair concentrating on the most damaged areas. Do not rinse and proceed with normal drying.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899249037556,"sku":"ALT01-154","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/s-l1200_2.jpg?v=1744339175"},{"product_id":"alter-ego-italy-repair-shampoo-various-sizes-alt00-0084","title":"ALTER EGO ITALY Repair Shampoo | Various Sizes","description":"\u003cp data-start=\"0\" data-end=\"42\"\u003e\u003cstrong data-start=\"0\" data-end=\"42\"\u003eStrengthening Cleanse for Damaged Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"44\" data-end=\"382\"\u003eGently removes impurities while helping reinforce weakened or compromised fibres. Designed to support improved resilience and reduce the appearance of damage, it cleanses without over-stripping moisture. The balanced formula leaves the hair feeling stronger, smoother and more manageable, preparing it for restorative care.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"384\" data-end=\"606\"\u003eGently cleanses without over-drying\u003cbr data-start=\"421\" data-end=\"424\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"384\" data-end=\"606\"\u003eHelps strengthen damaged hair fibres\u003cbr data-start=\"462\" data-end=\"465\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"384\" data-end=\"606\"\u003eSupports improved resilience and manageability\u003cbr data-start=\"513\" data-end=\"516\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"384\" data-end=\"606\"\u003eReduces the appearance of damage\u003cbr data-start=\"550\" data-end=\"553\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"384\" data-end=\"606\"\u003eSuitable for compromised or chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eApply on wet hair and scalp, massage and leave for a few minutes, then rinse. Repeat application if necessary.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"300ML","offer_id":42899249103092,"sku":"ALT00-150","price":8.0,"currency_code":"AUD","in_stock":true},{"title":"950ML","offer_id":42899249135860,"sku":"ALT00-152","price":17.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT00-150.png?v=1774416936"},{"product_id":"alter-ego-italy-silver-maintain-conditioner-various-sizes-alt01-0086","title":"ALTER EGO ITALY Silver Maintain Conditioner | Various Sizes","description":"\u003cp data-end=\"44\" data-start=\"0\"\u003e\u003cstrong data-end=\"44\" data-start=\"0\"\u003eTone Maintenance with Softness and Shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"409\" data-start=\"46\"\u003eHelps neutralise unwanted yellow tones while improving softness and manageability in blonde, grey or lightened hair. Designed to smooth the fibre and enhance brightness, it supports a cooler, more refined finish without weighing the hair down. The conditioning formula leaves the hair feeling silky, balanced and visibly more luminous.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"616\" data-start=\"411\"\u003eHelps neutralise yellow tones\u003cbr data-end=\"445\" data-start=\"442\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"616\" data-start=\"411\"\u003eEnhances brightness and tone clarity\u003cbr data-is-only-node=\"\" data-end=\"486\" data-start=\"483\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"616\" data-start=\"411\"\u003eImproves softness and detangling\u003cbr data-end=\"523\" data-start=\"520\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"616\" data-start=\"411\"\u003eSmooths the hair fibre for a refined finish\u003cbr data-end=\"571\" data-start=\"568\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"616\" data-start=\"411\"\u003eSuitable for blonde, grey or lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eAfter shampooing, apply evenly to clean, damp hair, focusing on mid-lengths and ends. Leave for 2–3 minutes, then rinse thoroughly. Use regularly to maintain tone and condition.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"300ML","offer_id":42899249234164,"sku":"ALT01-005","price":8.0,"currency_code":"AUD","in_stock":true},{"title":"950ML","offer_id":42899249266932,"sku":"ALT01-008","price":17.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/0201140005_0001sm0__0.png?v=1744340064"},{"product_id":"alter-ego-italy-silver-maintain-shampoo-various-sizes-alt00-0082","title":"ALTER EGO ITALY Silver Maintain Shampoo | Various Sizes","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a2f6-a2a8-8323-839e-4a614640605a-13\" data-testid=\"conversation-turn-454\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7de5bd76-049b-447a-95d2-46bf2160bd2f\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"48\"\u003e\u003cstrong data-start=\"0\" data-end=\"48\"\u003eNeutralising Care for Brighter, Cooler Tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"50\" data-end=\"397\"\u003eHelps counteract unwanted yellow tones while cleansing and refreshing the hair. Designed for blonde, grey or lightened hair, it supports a cleaner, cooler finish without compromising softness or manageability. The balanced formula enhances brightness and leaves the hair feeling smooth, refreshed and visibly more luminous.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps neutralise yellow tones\u003cbr data-start=\"430\" data-end=\"433\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eGently cleanses without over-drying\u003cbr data-start=\"470\" data-end=\"473\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnhances brightness and clarity\u003cbr data-start=\"506\" data-end=\"509\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eImproves softness and manageability\u003cbr data-start=\"546\" data-end=\"549\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde, grey or lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eApply to wet hair, massage, lather and rinse off well. Repeat shampoo leaving on for 1 to 3 minutes on decoloured hair and 3 to 5 minutes on grey hair.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"300ML","offer_id":46595609166068,"sku":"ALT00-030","price":8.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT00-030.png?v=1774416577"},{"product_id":"alter-ego-italy-utilities-phchanger-125ml-alt06-003","title":"ALTER EGO ITALY COLOR TRANSFORMER PH-CHANGER 125ML","description":"\u003cp data-start=\"0\" data-end=\"51\"\u003e\u003cstrong data-start=\"0\" data-end=\"51\"\u003eInnovative pH Control for Custom Colour Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"53\" data-end=\"490\"\u003eEnables flexible colour formulation by adjusting the pH of compatible colour systems to create softer, more translucent results. Designed to transform permanent colour into a gentler, tone-on-tone service, it allows colourists to customise intensity and reflect while maintaining improved fibre comfort. Ideal for glossing, refreshing or subtle tonal work, it expands creative control within colour services.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"492\" data-end=\"742\"\u003eAdjusts pH to modify colour intensity and performance\u003cbr data-start=\"547\" data-end=\"550\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"492\" data-end=\"742\"\u003eTransforms permanent colour into a gentler service\u003cbr data-start=\"602\" data-end=\"605\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"492\" data-end=\"742\"\u003eIdeal for glossing and tonal refresh applications\u003cbr data-start=\"656\" data-end=\"659\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"492\" data-end=\"742\"\u003eSupports customised colour results\u003cbr data-start=\"695\" data-end=\"698\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"492\" data-end=\"742\"\u003eEnhances flexibility in colour formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eMix with compatible Alter Ego colour according to the desired result. Adjust the ratio to soften intensity and create more translucent, tone-on-tone effects. Apply as per standard colour application techniques, then process and rinse following colour system guidelines.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899250151668,"sku":"ALT06-003","price":30.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/0201820067_0020pc0__0.png?v=1744339302"},{"product_id":"alter-ego-italy-utilities-stain-remover-200ml-alt04-015","title":"ALTER EGO ITALY UTILITIES STAIN REMOVER 200ML (SD)","description":"\u003cp data-start=\"0\" data-end=\"61\"\u003e\u003cstrong data-start=\"0\" data-end=\"61\"\u003eEffective Colour Removal for Clean, Professional Finishes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"63\" data-end=\"399\"\u003eHelps gently eliminate colour residue from the skin following technical services. Designed for use around the hairline, ears and neck, it supports quick and efficient removal of staining without excessive rubbing. An essential finishing product for maintaining a clean, polished result after colour applications.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"401\" data-end=\"618\"\u003eHelps remove colour stains from the skin\u003cbr data-start=\"443\" data-end=\"446\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"401\" data-end=\"618\"\u003eSuitable for use around hairline, ears and neck\u003cbr data-start=\"495\" data-end=\"498\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"401\" data-end=\"618\"\u003eSupports a clean, professional finish\u003cbr data-start=\"537\" data-end=\"540\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"401\" data-end=\"618\"\u003eGentle action to minimise irritation\u003cbr data-start=\"578\" data-end=\"581\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"401\" data-end=\"618\"\u003eIdeal for use after colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Shake well before using. Dab a pad with the product and then gently rub over stained area.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default","offer_id":42899250249972,"sku":"ALT04-015","price":17.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT04-015.png?v=1774416175"},{"product_id":"alter-ego-italy-whipped-cream-various-sizes-alt03-0092","title":"ALTER EGO ITALY Whipped Cream | Various Sizes","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a2f6-a2a8-8323-839e-4a614640605a-6\" data-testid=\"conversation-turn-440\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"d99ed36e-9602-4115-8960-18019c2fabb6\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"52\"\u003e\u003cstrong data-start=\"0\" data-end=\"52\"\u003eLightweight Conditioning with Instant Detangling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"54\" data-end=\"375\"\u003eDelivers leave-in conditioning to improve softness, detangling and manageability without weighing the hair down. The foam texture distributes easily through the fibre, helping to smooth and control while enhancing shine. Ideal for daily use, it leaves the hair feeling soft, conditioned and easier to style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"377\" data-end=\"569\"\u003eProvides lightweight leave-in conditioning\u003cbr data-start=\"421\" data-end=\"424\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"377\" data-end=\"569\"\u003eImproves detangling and combability\u003cbr data-start=\"461\" data-end=\"464\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"377\" data-end=\"569\"\u003eEnhances softness and shine\u003cbr data-start=\"493\" data-end=\"496\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"377\" data-end=\"569\"\u003eHelps smooth and control the hair fibre\u003cbr data-start=\"537\" data-end=\"540\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"377\" data-end=\"569\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Shake well, apply to towel dried hair and style as usual.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"200ML","offer_id":46564988125428,"sku":"ALT03-012","price":8.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-012.png?v=1774415957"},{"product_id":"alter-ego-italy-techno-fruit-color-100ml-various-colours-alt06-0097-set01","title":"ALTER EGO ITALY Techno Fruit Color [COLOURS 1-6] | 100ml, Various Colours","description":"\u003cp data-start=\"0\" data-end=\"73\"\u003e\u003cstrong data-start=\"4\" data-end=\"71\"\u003eHigh-performance, professional hair colour with lasting results.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"75\" data-end=\"379\"\u003eTechnofruit colour is a PPD-free permanent hair colour cream enriched with Garcinia Mangosteen, delivering vibrant, long-lasting colourwith exceptional precision. Formulated for professional use, it ensures high-performance coverage and true-to-tone results while maintaining hair health.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePPD Free formula\u003c\/li\u003e\n\u003cli\u003eA complete professional colour system\u003c\/li\u003e\n\u003cli\u003e117 shades across 23 colour series\u003c\/li\u003e\n\u003cli\u003eRich coverage and brilliant shine\u003c\/li\u003e\n\u003cli\u003eConsistent \u0026amp; reliable results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALTER 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data-start=\"0\" data-end=\"56\"\u003eRapid Colour Performance for Time-Efficient Services\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"58\" data-end=\"456\"\u003eDelivers reliable, high-definition colour results in a reduced processing time, making it ideal for fast-paced salon environments. Designed for efficient grey coverage and tonal accuracy, it supports consistent outcomes while helping maintain shine and fibre condition. Perfect for express services, it enables colourists to achieve professional results with greater time efficiency.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"458\" data-end=\"669\"\u003eFast 10-minute processing time\u003cbr data-start=\"490\" data-end=\"493\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"669\"\u003eProvides reliable grey coverage\u003cbr data-start=\"526\" data-end=\"529\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"669\"\u003eDelivers consistent, true-to-tone results\u003cbr data-start=\"572\" data-end=\"575\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"669\"\u003eEnhances shine and fibre condition\u003cbr data-start=\"611\" data-end=\"614\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"669\"\u003eIdeal for express and high-efficiency colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"1\/0","offer_id":42986170450164,"sku":"ALT06-V1.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"10\/0","offer_id":42986170482932,"sku":"ALT06-V10.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"10\/23","offer_id":43946137977076,"sku":"ALT06-V10.23","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"10\/3","offer_id":43946138042612,"sku":"ALT06-V10.3.","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"3\/0","offer_id":42986170515700,"sku":"ALT06-V3.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"4\/0","offer_id":42986170548468,"sku":"ALT06-V4.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"4\/52","offer_id":42986170581236,"sku":"ALT06-V4.52","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"5\/0","offer_id":42986170614004,"sku":"ALT06-V5.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"5\/17","offer_id":42986170646772,"sku":"ALT06-V5.17","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"5\/26","offer_id":42986170679540,"sku":"ALT06-V5.26","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"5\/7","offer_id":42986170712308,"sku":"ALT06-V5.7","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"6\/0","offer_id":42986170745076,"sku":"ALT06-V6.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"6\/3","offer_id":42986170777844,"sku":"ALT06-V6.3","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"6\/64","offer_id":43946138173684,"sku":"ALT06-V6.64.","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"6\/71","offer_id":42986170810612,"sku":"ALT06-V6.71","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"7\/0","offer_id":42986170843380,"sku":"ALT06-V7.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"7\/13","offer_id":42986170876148,"sku":"ALT06-V7.13","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"7\/37","offer_id":43946138796276,"sku":"ALT06-V7.37","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"7\/43","offer_id":42986170908916,"sku":"ALT06-V7.43","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"8\/0","offer_id":42986170941684,"sku":"ALT06-V8.0","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"8\/3","offer_id":42986170974452,"sku":"ALT06-V8.3","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"8\/31","offer_id":43946139615476,"sku":"ALT06-V8.31","price":14.95,"currency_code":"AUD","in_stock":true},{"title":"8\/43","offer_id":42986171007220,"sku":"ALT06-V8.43","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT06-V1.0.png?v=1774415617"},{"product_id":"alter-ego-italy-just-color-150ml-blue-blush-alt06","title":"Alter Ego Italy Just Color | 150ml, Various Colours","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a2f6-a2a8-8323-839e-4a614640605a-4\" data-testid=\"conversation-turn-436\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"2368d981-6e61-4826-a926-7e7dec372006\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"55\"\u003e\u003cstrong data-start=\"0\" data-end=\"55\"\u003eReliable Colour Performance with Controlled Results\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"57\" data-end=\"417\"\u003eDelivers consistent, high-definition colour results with refined tonal accuracy and reliable coverage. Developed for precision formulation, it supports even colour development while helping maintain fibre condition and shine. Ideal for a wide range of professional colour services, it enables predictable outcomes with vibrant, long-lasting results.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"419\" data-end=\"653\"\u003eDelivers consistent, true-to-tone colour results\u003cbr data-start=\"469\" data-end=\"472\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"419\" data-end=\"653\"\u003eSupports reliable coverage and tonal accuracy\u003cbr data-start=\"519\" data-end=\"522\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"419\" data-end=\"653\"\u003eEnhances shine and fibre condition\u003cbr data-start=\"558\" data-end=\"561\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"419\" data-end=\"653\"\u003eProvides controlled, even colour development\u003cbr data-start=\"607\" data-end=\"610\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"419\" data-end=\"653\"\u003eSuitable for professional colour services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eApply the selected colour or mix on washed and towel-dried hair. Leave it on for max 30 minutes. For an increased duration dry hair before applying. After the setting, lather the colour and apply the shampoo.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"BLUE BLUSH","offer_id":42986171629812,"sku":"ALT06-WBLUE","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"CLEAR WAY","offer_id":42986171662580,"sku":"ALT06-WCLEAR","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"FUCHSIA ROSE","offer_id":42986171695348,"sku":"ALT06-WFUCHSIA","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"MOKA BROWN","offer_id":42986171728116,"sku":"ALT06-WMOKA","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"ORANGE TANGO","offer_id":42986171760884,"sku":"ALT06-WORANGE","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"PEPPER PINK","offer_id":42986171793652,"sku":"ALT06-WPEPPER","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"RED ELVIS","offer_id":42986171826420,"sku":"ALT06-WRED","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"ROTT VIOLET","offer_id":42986171859188,"sku":"ALT06-WROTT","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"SPICY BROWN","offer_id":42986171891956,"sku":"ALT06-WSPICY","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"SWEET TOFFEE","offer_id":42986171924724,"sku":"ALT06-WSWEET","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"THAI SEA","offer_id":42986171957492,"sku":"ALT06-WTHAI","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"VELVET PEACH","offer_id":42986171990260,"sku":"ALT06-WVELVET","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"YELLOW TALE","offer_id":42986172023028,"sku":"ALT06-WYELLOW","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/alter-ego_just-color_igk.webp?v=1744337725"},{"product_id":"alter-ego-italy-just-color-optimizer-150ml-alt05-100","title":"ALTER EGO ITALY JUST COLOUR OPTIMIZER 150ML","description":"\u003cp data-start=\"0\" data-end=\"62\"\u003e\u003cstrong data-start=\"0\" data-end=\"62\"\u003eEnhanced Colour Performance with Improved Fibre Protection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"64\" data-end=\"429\"\u003eHelps support more even colour development while maintaining the condition and integrity of the hair fibre. Designed to be used alongside colour services, it assists in improving application consistency and overall result quality. The lightweight formula enhances manageability during processing, supporting smoother, more controlled outcomes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"431\" data-end=\"651\"\u003eSupports even colour development\u003cbr data-start=\"465\" data-end=\"468\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"431\" data-end=\"651\"\u003eHelps maintain fibre condition during processing\u003cbr data-start=\"518\" data-end=\"521\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"431\" data-end=\"651\"\u003eImproves application consistency\u003c\/li\u003e\n\u003cli data-start=\"431\" data-end=\"651\"\u003eEnhances manageability throughout the service\u003cbr data-start=\"605\" data-end=\"608\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"431\" data-end=\"651\"\u003eDesigned for use alongside colour systems\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eAfter applying the Just Colour shade on washed and towel-dried hair. Do not rinse.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":42986172514548,"sku":"ALT05-100","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/JUSTCOLOROPTIMISER.png?v=1744342652"},{"product_id":"alter-ego-italy-blondego-pure-light-blue-powder-100g","title":"ALTER EGO ITALY BLONDEGO PURE LIGHT BLUE POWDER 100G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a2f6-a2a8-8323-839e-4a614640605a-2\" data-testid=\"conversation-turn-432\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"4fb69309-801e-437f-aa3a-37a7e8fb0cd9\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"59\"\u003e\u003cstrong data-start=\"0\" data-end=\"59\"\u003eHigh-Performance Lightening with Clean, Controlled Lift\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"61\" data-end=\"428\"\u003eBlondego Pure Light Blue Powder delivers strong, consistent lift while supporting precision across a range of lightening techniques. Designed to help achieve clean blonde results, it assists in controlling warmth during processing while maintaining reliable performance. Ideal for professional blonding services, it supports even application and predictable outcomes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"430\" data-end=\"642\"\u003eProvides high lift for effective lightening\u003cbr data-start=\"475\" data-end=\"478\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"430\" data-end=\"642\"\u003eHelps control warmth during processing\u003cbr data-start=\"518\" data-end=\"521\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"430\" data-end=\"642\"\u003eSupports clean, even blonde results\u003cbr data-start=\"558\" data-end=\"561\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"430\" data-end=\"642\"\u003eSuitable for various lightening techniques\u003cbr data-start=\"605\" data-end=\"608\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"430\" data-end=\"642\"\u003eReliable, consistent performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":43293077438708,"sku":"ALT04-141","price":11.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT04-141.png?v=1774415274"},{"product_id":"alter-ego-italy-blondego-gentle-protective-lightener-100g","title":"ALTER EGO ITALY BLONDEGO GENTLE PROTECTIVE LIGHTENER 100G","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a2f6-a2a8-8323-839e-4a614640605a-1\" data-testid=\"conversation-turn-430\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"efd5778c-c808-4db2-997e-da8a97868934\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"44\"\u003e\u003cstrong data-start=\"0\" data-end=\"44\"\u003eControlled Lightening with Fibre Respect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"46\" data-end=\"443\"\u003eDelivers reliable lift while helping maintain the integrity and condition of the hair fibre. Designed for controlled lightening services, it supports even results with reduced stress on the hair, making it suitable for a range of blonding techniques. The balanced formula assists in achieving clean, consistent lift while preserving softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"445\" data-end=\"702\"\u003eProvides controlled, even lightening performance\u003cbr data-start=\"495\" data-end=\"498\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"702\"\u003eHelps protect the hair fibre during lifting\u003cbr data-start=\"543\" data-end=\"546\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"702\"\u003eSupports clean, consistent blonde results\u003cbr data-start=\"589\" data-end=\"592\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"702\"\u003eSuitable for a range of lightening techniques\u003cbr data-start=\"639\" data-end=\"642\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"445\" data-end=\"702\"\u003eMaintains softness and manageability throughout processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply mixed with Coactivator Cream at 10\/20\/30\/40 or vol ratio 1:2. Leave on for 45 minutes.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":43293085663476,"sku":"ALT04-145","price":12.32,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT04-145.png?v=1774415182"},{"product_id":"alter-ego-italy-curly-hair-mousse-175ml","title":"ALTER EGO ITALY CURLY HAIR MOUSSE 175ML (SD) *CLEARANCE","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6992a2f6-a2a8-8323-839e-4a614640605a-0\" data-testid=\"conversation-turn-428\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"85ef5f01-cc9a-4688-9e96-b346e8607e0c\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"43\"\u003e\u003cstrong data-start=\"0\" data-end=\"43\"\u003eDefined Curl Support with Flexible Hold\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"45\" data-end=\"355\"\u003eCurly Hair Mousse enhances natural curl patterns while providing lightweight structure and frizz control. The airy foam distributes evenly to support definition, elasticity and long-lasting shape without stiffness. Ideal for textured styles, it helps maintain bounce and softness while improving manageability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"357\" data-end=\"558\"\u003eEnhances curl definition and shape\u003cbr data-start=\"393\" data-end=\"396\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"357\" data-end=\"558\"\u003eProvides lightweight, flexible hold\u003cbr data-start=\"433\" data-end=\"436\" data-is-only-node=\"\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"357\" data-end=\"558\"\u003eHelps control frizz and flyaways\u003cbr data-start=\"470\" data-end=\"473\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"357\" data-end=\"558\"\u003eSupports elasticity and natural movement\u003cbr data-start=\"515\" data-end=\"518\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"357\" data-end=\"558\"\u003eSuitable for curly and wavy hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Evenly apply an adequate amount on towel-dried hair. Shape the curls with your hands. Proceed with styling.\u003c\/p\u003e","brand":"ALTER EGO","offers":[{"title":"Default Title","offer_id":43293245276404,"sku":"ALT03-173","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/2798\/7188\/files\/ALT03-173.png?v=1774414849"}],"url":"https:\/\/salonhaircare.com.au\/collections\/20-off-alter-ego-italy.oembed","provider":"Salon Hair Care","version":"1.0","type":"link"}